In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention....
Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their device-dominated existences to engaging with your brand. Here, Anne Houghton, VP-Creative, North America at Freeman, outlines five...
Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...
Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of dollars in the so-called “Pepsi Refresh Project.” Their main aim was to...
Valentine’s Day is the first major holiday to impact retail sales in the new year. Next to Christmas, it’s the biggest gift-giving holiday. More than half of the American population will celebrate it. Sales on Valentine’s Day reached an all-time high of $19.7 billion in 2016 with 2017 not falling far behind at $18.2 billion....
Throughout history, the ‘#’ sign has been used to signify the word “pound” or “number.” Then, in 2007, a former Google employee named Chris Messina tweeted an idea that would change its meaning forever. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina // molly.com/chris (@chrismessina) August...
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...
The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...
Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....
![Why IP Targeting is The Postman of the Internet [Infographic]](https://gonextpage.com/wp-content/uploads/2017/08/IP-Targeting-500x500.jpg "Why IP Targeting is The Postman of the Internet [Infographic]")
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...
