Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
The VDP Secret High-Performers Already Know In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded with content every day—so personal connection becomes a differentiator. That’s why growth brands are leveraging Variable Data Printing (VDP) to send personalized, data-rich communications that cut through the noise
Direct Mail: Maximizing Impact with Digital Strategies In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods stands loud among the noise of online ads and emails. Direct mail. Direct mail campaigns They offer a tangible touchpoint that digital channels can’t replicate. When integrated
In a highly digital world, commercial print stands as a valuable tool that continues to engage consumers. From direct mail to large-format displays, print has adapted to serve the dynamic needs of multi-channel marketing strategies. Print materials offer unique advantages, from tactile engagement to extended longevity, complementing digital efforts with
How NextPage Supports Agencies with Direct Mail Expertise Direct marketing agencies are the backbone of most successful campaigns. They bridge the gap between brands and their target audiences through well-crafted messages, creative strategies, and using multiple channels. Even with the rise of digital marketing, direct mail marketing remains an
When it comes to customer loyalty, all banking institutions face the challenge of ensuring they increase their visibility across all customer types. Banks also need to deliver on new accounts and keep their existing customer relationships. In the business world, it is often said that it costs more to acquire
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming or video
Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we are committed to providing a safe and
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where
Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allow linking to a URL when used with an imaging device, have filled that gap for the
A common mistake a company can make when they begin to expand to more locations is maintaining brand consistency. You need to make sure your customers will enjoy the same experience at a new location that they have come to expect from your established stores. In addition to the same
