Will Clickable Paper Replace QR Codes?
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Will Clickable Paper Replace QR Codes?

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...

How to Market to Last-Minute Shoppers This Valentine’s Day
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How to Market to Last-Minute Shoppers This Valentine’s Day

Valentine’s Day is the first major holiday to impact retail sales in the new year. Next to Christmas, it’s the biggest gift-giving holiday. More than half of the American population will celebrate it. Sales on Valentine’s Day reached an all-time high of $19.7 billion in 2016 with 2017 not falling far behind at $18.2 billion....

How to Use Hashtags to Gain Followers
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How to Use Hashtags to Gain Followers

Throughout history, the ‘#’ sign has been used to signify the word “pound” or “number.”  Then, in 2007, a former Google employee named Chris Messina tweeted an idea that would change its meaning forever. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina // molly.com/chris (@chrismessina) August...

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

4 Reasons Why Virtual Reality May Be Your New Marketing Channel
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4 Reasons Why Virtual Reality May Be Your New Marketing Channel

The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...

Print Stays Strong Among Content Marketing Channels
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Print Stays Strong Among Content Marketing Channels

Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....

Why IP Targeting is The Postman of the Internet [Infographic]
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Why IP Targeting is The Postman of the Internet [Infographic]

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...

How Snapchat Is Transforming The Way We Sell Real Estate
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How Snapchat Is Transforming The Way We Sell Real Estate

Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever...

Move Over Millennials, Here’s 5 Ways to Market to Generation Z
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Move Over Millennials, Here’s 5 Ways to Market to Generation Z

My parents used to tell me how cell phones didn’t exist when they grew up and it was much more difficult to contact others. I tell kids that when I was young, cell phones flipped open, didn’t have touch screens, no Wi-Fi and we had to listen to music on CD’s. Then they ask what...

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