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New Game, More Defined Strategies

New Game, More Defined Strategies

by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY

A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming...
Information Security is a top priority at NextPage

Information Security is a top priority at NextPage

by | Jun 28, 2019 | Blog, DATABASE MARKETING, DIGITAL MARKETING, MARKETING AUTOMATION, NEWS, VARIABLE DATA PRINTING, VISION & VALUES

Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we...
Are You Learning the Right Things from Your Data?

Are You Learning the Right Things from Your Data?

by | May 8, 2019 | Blog, DATABASE MARKETING, DIGITAL MARKETING, Marketing, STRATEGY

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal,...
5 Ways to Personalize the Customer Journey

5 Ways to Personalize the Customer Journey

by | Nov 1, 2018 | DATABASE MARKETING, DIGITAL MARKETING, PERSONALIZATION

Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their device-dominated...
Will Clickable Paper Replace QR Codes?

Will Clickable Paper Replace QR Codes?

by | Oct 2, 2018 | AUGMENTED REALITY, DIGITAL MARKETING, MARKETING INTELLIGENCE, PRINT, QR CODES

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled...
How to Formulate a Branding Strategy that Binds Digital and Traditional Marketing Methods

How to Formulate a Branding Strategy that Binds Digital and Traditional Marketing Methods

by | Feb 15, 2018 | Blog, DIGITAL MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, Marketing, MULTI-CHANNEL MARKETING, QR CODES

Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of...
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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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