Is Commercial Print Marketing Dead?
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Is Commercial Print Marketing Dead?

Adaptability makes the world go ‘round, and until recently, our industry has taken this quick evolution in stride and rolled with the punches. The print medium, though very traditional, is changing its role within society to stay relevant as a marketing format. The print marketing industry – which used to be highly competitive with publishers...

Posted by September 16, 2021September 7, 2021
How Commercial Printing Services Increase Efficiency for Hospitals
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How Commercial Printing Services Increase Efficiency for Hospitals

Hospitals have a primary goal of increasing patients’ outcomes, but for that to occur, it takes many people with different micro goals working together. Internal and external communications from multiple departments are constant. It is crucial to maintain brand compliance as well as unified messaging to increase awareness while maintaining and attracting donors and support....

Posted by September 9, 2021September 7, 2021
3 Ways Your Bank can Benefit from Commercial Print
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3 Ways Your Bank can Benefit from Commercial Print

We provide three creative ways to improve bank visit satisfaction and customer retention by utilizing commercial print marketing materials to help effectively address niche problems, working with a bank printing partner who can quickly offer complete kit solutions under one roof, and using consistent, branded commercial print materials across departments and branches. 1. Address Niche...

How Marketing Portals Saves Businesses Time & Money
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How Marketing Portals Saves Businesses Time & Money

Are you constantly forwarding sales sheets to staff because a sales rep can’t find what he saw one time about your biggest product?  Do you regularly see old marketing literature in an account manager’s office?  These inefficient processes (and poor brand management) can leave any marketing team frustrated and confused. Now, imagine a magical location...

5 Types of Large Format Print Solutions to Consider
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5 Types of Large Format Print Solutions to Consider

As it continues to diversify its products and services, the commercial print industry sees increased demand for expanded products, including large or wide format printing and large-scale printing. More affordable than alternate options, large/wide format printing, and the technology and printers needed to complete it successfully, are becoming popular – and fast. In addition, new...

4 Direct Mail Trends that will Get Your Mail Opened in 2021
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4 Direct Mail Trends that will Get Your Mail Opened in 2021

With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by over 70%. However, the increase in personalized mail doesn’t mean all those...

5 Ways to Increase Direct Mail Response Rates with Variable Data
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5 Ways to Increase Direct Mail Response Rates with Variable Data

According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards attracting, closing, and retaining customers and should be utilized well and often.  Variable data printing, a type of...

Paper Prices Continue to Rise. Here’s Why.
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Paper Prices Continue to Rise. Here’s Why.

It’s passé to say that over the last 16 months we have seen everything about business change. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as volatile as the one we are in at this moment in time....

New Game, More Defined Strategies
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New Game, More Defined Strategies

A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming or video on demand, “over the top”...

Winter 2020 Projects
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Winter 2020 Projects

At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in our readers to create something bold. Here...