Turning Your Direct Mail Campaign Into the Next Great Story
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Turning Your Direct Mail Campaign Into the Next Great Story

Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the QuantumPostcards team: Make It Emotional What feeling do you want your audience to walk away with...

Content, My Content
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Content, My Content

Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed anytime there are more than 10 pieces of content to read, while 42 percent draw the...

How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

Posted by October 31, 2018June 19, 2019
3 Tactics for Effective Customer Retention Mail
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3 Tactics for Effective Customer Retention Mail

Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail tactics to foster continued brand interactions and boost customer retention. Take an Multi-Channel Approach Direct mail becomes even more powerful...

Posted by October 26, 2018October 31, 2018
5 Ways to Recharge Your Brand
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5 Ways to Recharge Your Brand

You’ve had a nagging feeling for a while that your brand is stagnating.  It doesn’t reflect who you are or your culture, and you need a new look. And you don’t want your competitors to start taking market share because you haven’t kept up with the needs of your customers. Here’s 5 ways to get...

Posted by October 25, 2018June 19, 2019
Why Your POS System is Crucial to Your Marketing Plan
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Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign is powered by another king: data. Bill Gates once said...

Posted by October 18, 2018February 1, 2019
Why Customer Experience Matters More Than Selling
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Why Customer Experience Matters More Than Selling

Stuff Happens and Happens Some More We’re inundated with a never-ending barrage of products. We have sold, promoted and bought products like it was part of our DNA. Some would argue that our entire consumerist economy is built on the idea of shoving products down our collective throats. While selling may seem like second nature...

Posted by June 29, 2018June 19, 2019
IKEA Releases Print Ad That Helps You Sleep
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IKEA Releases Print Ad That Helps You Sleep

The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...

iPhone Update Scans QR Codes Without An App
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iPhone Update Scans QR Codes Without An App

QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have...

Amazon’s Key to Prevent Home Delivery Theft
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Amazon’s Key to Prevent Home Delivery Theft

Amazon started as an online bookstore in 1994 and has since gradually redefined culture with its groundbreaking products and services. The Kindle introduced eBooks, Echo set a new bar for voice assistants, and their purchase of Whole Foods Market made history in the retail industry. But the sheer volume of their online shipments has made...