by Gina Danner | Jun 30, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Medical marketing can be a challenge as print materials for medical advertising require more information than other types of industries. Patients want to know the services you provide whether they are surgical, pediatric care or medical imaging. They also want to... 
by Gina Danner | Jun 23, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing... 
by Gina Danner | Jun 16, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you... 
by Gina Danner | Jun 9, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink is applied... 
by Gina Danner | May 26, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing... 
by Gina Danner | May 19, 2022 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your...