Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Direct mail counts as one of the oldest forms of business advertising that is still in use by companies of all sizes. Despite its age and the doubts some have about its viability, it is still one of the most efficient and cost-effective methods of achieving targeted advertising. The proper
The branding power and marketing value of custom promotional products cannot be overstated. These custom promotional items help customers understand your brand and have a better awareness of it. Businesses that use customizable promotional products increase their chances of being remembered by the public. Promotional items have been shown to
When discussing the idea of large format for business signage, you probably think of signage designed to increase the number of customers that frequent a restaurant, store or office. However, healthcare facilities are another type of business that benefits from large format design and printing. Although you might not pay
NextPage understands the difficulties almost all businesses are facing in the current marketing arena. While you want your franchisees, and your marketing and sales organizations, to operate efficiently and show results, you also want to make sure they are correctly complying with your established brand standards. Research has shown that
VDP is a print marketing technique that lets you produce any quantity of high-quality advertising pieces while still personalizing them for every customer (commonly known as one-to-one marketing).
Informational brochures give patients, as well as healthcare users and their families, valuable insights about the care that is being offered. Believe it or not, brochures are still as effective as they were 10 years ago whether it’s used in a lobby or mailed to customers. In addition, it adds
In a recent study, it was found that 71% of people who look at large printing not only notice the advertisement but make a mental note of what’s being advertised. In fact, 50% of those who see large print, bring it up in conversation later. For example, a billboard located at
Is your non profit looking to increase the number of or size of donations? If you’re like every other non profit then the answer is a resounding yes and we completely understand. And if you’re like most non profits you’re looking for recommendations on how to make getting those donations
Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most of us frankly haven’t even considered that. Print
Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can get, the same applies to number of employees, product
