QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have...
Amazon started as an online bookstore in 1994 and has since gradually redefined culture with its groundbreaking products and services. The Kindle introduced eBooks, Echo set a new bar for voice assistants, and their purchase of Whole Foods Market made history in the retail industry. But the sheer volume of their online shipments has made...
Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had spent decades honing with the input of customers. Suddenly, the company that had separated from the...
The infamous Tide Pod challenge is a new internet meme that encourages young adults to consume laundry detergent packs. Yes, this is a terrible idea, potentially lethal and people wonder why anyone would even consider doing it. A student at Utah State University was recently hospitalized for eating one. It’s understandable how children would mistake...
After all you’ve been through, are you going to let them walk away without even checking in to see how they’re doing? Do you even know why they broke up with you? It’s not you, it’s them. Ok, it might be you. There are many possible reasons why some customers haven’t done business with you...
In my last blog, I discussed how window graphics help increase foot traffic to your brick and mortar business. That’s great, but the next challenge is ensuring the customers stay while making a lasting impression. A great way to do this is to take advantage of the largest and most underrated interactive communication channel you...
You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store to Christmas items like lights, decorations, and even...
NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct mail. Personalized direct mail, or variable data direct mail, uses unique content specific to each...
The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...
If you walk into a Whole Foods store right now, you may see that in addition to buying a carton of organic almond milk with your free range chicken, you can also buy an Amazon Echo. So why would an organic food store be selling smart technology? Because Amazon recently closed a $13.7 billion deal...
