As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with your brand standards. You need the workflow to be flexible, fast and adaptable to different geographic locations and...
For those of us in the print industry October 18th is a special day marking the return of International Print Day, a 24-hour event that lets like-minded people share their love of print through social media. International Print Day promotes the open sharing of information within the print marketing community worldwide. It seeks to inform participants...
The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...
The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...
An envelope is a flat paper container in which you insert a document, seal it shut, and then sent it to someone. But you already knew that, right? It’s like the cheapest thing you can buy at the office supply store. We all take it for granted. If you had to mail something confidential, like...
If you walk into a Whole Foods store right now, you may see that in addition to buying a carton of organic almond milk with your free range chicken, you can also buy an Amazon Echo. So why would an organic food store be selling smart technology? Because Amazon recently closed a $13.7 billion deal...
Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....
Bonyen Lee-Gilmore from Planned Parenthood Great Plains earlier this year appeared on the M&C Nonprofit Marketing Talk podcast to discuss her job as marketing and communications director. “No matter what you do, no matter what kind of nonprofit you are, if we’re talking fundraising right now then you have to give people the ‘why,'” she said, “Why...
There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing...
