When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the mail! When a catalog is sent to a recipient, you...
Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices for connection and communication. Check out which devices internet users aged 16 to 64 reported...
“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli. With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to...
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales department. Customers know what they...
Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the “Adobe 2020 Content Management Report,” and let us know if we can help you...
In today’s ever-evolving media landscape, making an emotional engagement with consumers takes work. But with a little effort, you can do it. Google’s chief evangelist of brand marketing, Gopi Kallayil, offers these tips for getting on their radar: NO. 1 REDUCE CONSUMER FRICTION USING THE LATEST TECHNOLOGY Look no further than how mobile devices created...
Every brand, in every industry, everywhere around the world, is facing game changing circumstances. Even so, Anne Marsden wants you to remember this: The marketing landscape-business, social, economic-is too varied to have a single answer for its evolution. The answer lies in your adaptability, a trait she says is one of the great business superpowers....
The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000’s. You’ve heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to...
The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to...
When it comes to finding the right fit to handle your direct mail needs, you want to make sure the company you choose is one you can trust to carefully keep your information protected. NextPage delivers that promise both in and out, between our secure location and our SOC 2 Type 2 information security compliance....
