Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...
When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to speak, here are seven direct...
Why awareness is the most critical part of the funnel Let’s say you are a hair product loyalist. Or maybe you only buy OLED TVs. What brand do you prefer? Your choice is built on trust. That much we know. That’s why in a saturated market, brands are scrambling to stand out from their competitors...
It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your door. That’s not quite the way Harrison Monarth remembers it. After writing his first book, “The Confident Speaker,” his profile rose when The New York Times put it on its best-seller...
The NextPage team continues to grow with the additions of Lori Wiesner and Cheryl Myers. Lori Wiesner Lori was destined to work in the print industry. After attending a Graphic Arts program in high school, and graduating from the University of Central Missouri with a degree in Commercial Art, she began her career as a...
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The biggest challenge for most marketing strategies is to continually, find new and innovative ways to do this. One of the most powerful tools marketers have at their disposal...
By Scott Franko We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand. As you build your impressions, it is a...
The NextPage team continues to expand with the addition of Senior Account Executive, Gary Munroe. After finishing college, Gary began a career in customer service, first as a transfer agent for a large financial institution and then at a large insurance firm. In the mid 90’s, he transitioned into sales and into the printing industry....
Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you want your audience to walk away with when...
