The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another fancy algorithm and a tidy acronym (HXTM), they determined that it is critical for organizations to understand the human experience—and the nuances...
In his latest book, “You Lead: How Being Yourself Makes You A Better Leader,” award-winning author, podcast host and thought leader Minter Dial argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Dial says...
Formidable business leader on exit strategy A leading authority on buying, selling, and improving businesses, as well as increasing business revenue streams, Michelle Seiler Tucker knows more than a thing or two about strategy. She shares her knowledge and experience in her book, “Exit Rich: The 6 P Method to Sell Your Business for Huge...
When Chris Rodgers founded Colorado SEO Pros in 2012, he wanted to create a boutique agency that could provide a suite of inbound marketing services for small- and mid-sized businesses, anything from international enterprise corporations to technology start-ups and e-commerce firms nationally and abroad. Building a team of dedicated professionals capable of offering industry-leading services,...
Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as Marketing Communications Manager, she develops and implements marketing initiatives...
Creativity thrives in the quiet Most of Amy Radin’s creative breakthroughs come after her quiet time. When she lets her mind rest and not push so hard, the most interesting patterns and connections appear, fostering breakthroughs that lead to creative freedom. In a time when the degree of change and disruption impacts nearly every facet...
Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing. This...
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target...
Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will help you adapt your focus....
NO. 1 3D Design 3D design is the practice of giving depth and lighting to a flat format thus giving the illusion of a three-dimensional piece. Think of shows such as Toy Story and Avatar as examples of the different styles of 3D. 3D design in something like Toy story is going to be much...
