It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On the other hand, there are some success stories that emerged from 2020 with a number of products...
In order to successfully brand your business, you need to take the necessary step to protect your brand across all marketing channels through consistent branding. This task can be especially time-consuming if you have multiple locations or a growing business. It takes a lot of time to ensure all of your employees, no matter where...
Healthcare direct mail is still a popular direct mail marketing option. Healthcare marketing experts are turning to technology for a number of benefits related to sending direct mailers. These direct mail pieces allow marketers to take advantage of the scale, speed, and measurability of modern marketing methods. In fact, direct mail is viewed as the...
The use of shape-cut envelopes continues to grow in popularity as companies enjoy having the choice of custom envelopes that can help them stand out from the competition. The design and creation of unique direct mail envelopes is essential to increasing response rates. While the information in the envelope is important, the outer envelope is...
Large format print design allows you to get the attention of the public with large graphics that brand your business and promote your services. Print design and technology has improved over the years which means it is important to stay current with the latest large format printing design tips. It has often been said that...
Over the past twelve (or more) months, the print industry has had to deal with paper prices going up along with increasing labor costs and higher postage costs. Each of these factors has contributed to paper price increases over the last year and it looks like the paper cost increase trend is going to continue...
Marketing automation has become a powerful tool for businesses looking to connect with customers as well as save time and money on manpower. The growing ability to easily connect with consumers in a quick manner through online marketing platforms has proven to have a positive impact on many industries. However, the continuing prevalence of the...
If you are in the business world, handing out your business card is a daily activity. However, if you want to make a lasting impression when you pass out your cards, the same business card designs used by everyone else is not the way to go. Your business cards reflect your brand’s personality, and they...
You can tell a new hire some information about your company during an interview, but new hire packets are designed to share everything they need to know about working for you. The employee new hire packet needs to include all of the information to read and forms to fill out before they start at your...
While QR codes have always been popular, they came back into the public eye in a big way as businesses adapted to COVID precautions in 2020. These codes were used to cut down on close interactions between people so they could remain six feet apart. The use of static QR codes and dynamic QR codes...
