Why Disagreement Can Be the Key to Building Consensus
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Why Disagreement Can Be the Key to Building Consensus

Amanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she’ll tell you that while building a unifying consensus among your team is paramount to success, knowing how to get there is half of the battle – and the fun. As...

How to Lead in New Age of Leadership
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How to Lead in New Age of Leadership

Brian Braudis has heard the question asked a hundred different ways. As a leader, how can you make a difference? If you want different, Braudis says you have to think different. It starts with your mindset. For the past 20-plus years, Braudis has been telling leaders across the world that leadership is tangible energy. Everyone...

Practicing the Art of Leadership
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Practicing the Art of Leadership

In his latest book, “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures,” Jeffrey Hayzlett provides the blueprint of leadership in 2019. And in a time when every business in every market segment is fighting for consumer attention, Hayzlett’s advice is simple, but effective. Today’s brands must engage, connect with, listen to...

Report Shows Marketers are Taking a Deeper Dive into Personas
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Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent, listing it as one of its leading budget...

Posted by October 31, 2018February 1, 2019
How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

Posted by October 31, 2018January 24, 2019
Is Augmented Reality the Future of Direct Mail?
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Is Augmented Reality the Future of Direct Mail?

Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns.  Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope.  A relatively new development in direct mail enhancement that is gaining significant traction is...

Posted by October 23, 2018October 23, 2018
Why Your POS System is Crucial to Your Marketing Plan
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Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign is powered by another king: data. Bill Gates once said...

Posted by October 18, 2018February 1, 2019
How to Create an Effective Data-Driven Marketing Strategy
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How to Create an Effective Data-Driven Marketing Strategy

Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that resonate with customers, whether it’s through direct mail, email, social...

How to Merge Email and Direct Mail for Powerful Holiday Marketing
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How to Merge Email and Direct Mail for Powerful Holiday Marketing

For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....

Posted by October 9, 2018October 26, 2018