Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re working toward. STEP 2: CHOOSE THE OBJECTIVES Narrow your goal into numerous, specific objectives....
Understanding the ins and outs of family businesses You can’t choose your family, but how does that impact the family business? Family conflict and different ideas and leadership styles all play a role. Understanding the ins and outs is crucial in how you approach them as a client. Dr. Josh Baron and Rob Lachenauer share...
Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, “Unlocking the Customer Value Chain,” he details the disruption in traditional models of business. As a former Lumry Family Associate Professor at Harvard Business School,...
4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3 WONDER, WANDER, & WELLNESS As social distancing and health concerns increased,...
Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed...
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming or video on demand, “over the top”...
Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to blur the lines for everything and everyone, especially marketers, whose “new normal” presents persistent challenges to...
At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in our readers to create something bold. Here...
