Top Graphic Design Trends in 2021
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Top Graphic Design Trends in 2021

NO. 1 3D Design 3D design is the practice of giving depth and lighting to a flat format thus giving the illusion of a three-dimensional piece. Think of shows such as Toy Story and Avatar as examples of the different styles of 3D. 3D design in something like Toy story is going to be much...

The Hangover
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The Hangover

March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much like...

Safe Bet
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Safe Bet

Thomas Michael Hogg noticed something different during the past year-something he did not expect when the world was thrust into an on again, off again ride of unprecedented consequences caused by a once-in-a-lifetime pandemic. Solidarity. His clients-which over the years have included brands like PepsiCo (Germany), adidas (Germany), Campbell’s Soup, Johnson Controls-seemed to be more...

From Small Pockets Big Creativity Comes
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From Small Pockets Big Creativity Comes

Part of what helped Janine Firpo get through some of the darker days of the past year was the awareness that there are small pockets of creativity, innovation and forward movement happening in places all over the world. Happening across the disciplines, and often unnoticed, Firpo, founder and CEO of investment firm SEMBA, likens them...

Welcome Gen Z
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Welcome Gen Z

Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to any missteps. 3. Establish Your Brand’s Personality Picture-perfect is out. Gen...

Campaign Checklist
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Campaign Checklist

Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re working toward. STEP 2: CHOOSE THE OBJECTIVES Narrow your goal into numerous, specific objectives....

Posted by February 22, 2021February 25, 2021
Where the Heart Is
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Where the Heart Is

Understanding the ins and outs of family businesses You can’t choose your family, but how does that impact the family business? Family conflict and different ideas and leadership styles all play a role. Understanding the ins and outs is crucial in how you approach them as a client. Dr. Josh Baron and Rob Lachenauer share...

Posted by February 15, 2021February 19, 2021
On The Record With Thales Teixeira
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On The Record With Thales Teixeira

Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, “Unlocking the Customer Value Chain,” he details the disruption in traditional models of business. As a former Lumry Family Associate Professor at Harvard Business School,...

Imagine That
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Imagine That

4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3 WONDER, WANDER, & WELLNESS As social distancing and health concerns increased,...

Put Your Money Where Your Content Is
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Put Your Money Where Your Content Is

Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed...