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The Role of Commercial Print in Higher Education’s Recruitment Strategy In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in the higher education recruitment strategy.
Why Tangible Materials Continue to Matter for Higher Education Marketing In a world seemingly dominated by all things digital regarding marketing, some might be assuming that print materials are dying, if not deceased. Between a rise in emails, social media, and online advertising, many seem to think the tangible
How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today’s competitive landscape, higher education institutions are under increasing pressure not only to attract prospective students but also to retain them and encourage re-enrollment. While much of the focus in student recruitment has shifted to digital channels, universities are
5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns In today’s competitive and fast-paced fundraising environment, alumni donations are crucial in terms of the long-term success of higher learning institutions. As alumni engagement becomes increasingly important, universities are finding new ways to reach out to their alumni, encourage donations,
