DATA MODELING & PREDICTIVE ANALYTICS
USE YOUR DATA TO PREDICT OUTCOMES
Data modeling and predictive analytics assist marketers in understanding the future. Two or more datasets (for example buyers and non-buyers) are examined to uncover patterns that exist between them. These data relationships can help to forecast customer and prospect behaviors and purchasing patterns.
Clone Models
We utilize the intelligence within your loyalty data to select prospects more effectively. By targeting prospects that are demographically similar to your current customers, you are likely to experience higher conversion rates.
Custom Models
We also have the experience to provide advanced analytics solutions based on other predictive modeling needs you might have.
Response Models
In this model, we determine the prospect segment most likely to respond to your offer. This automated, online analytic service compares two datasets in order to predict the prospects that are most likely to complete the desired action.
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