DATA MODELING & PREDICTIVE ANALYTICS

USE YOUR DATA TO PREDICT OUTCOMES

Data modeling and predictive analytics assist marketers in understanding the future. Two or more datasets (for example buyers and non-buyers) are examined to uncover patterns that exist between them. These data relationships can help to forecast customer and prospect behaviors and purchasing patterns.

 PREDICTIVE DATA MODELING

Clone Models

We utilize the intelligence within your loyalty data to select prospects more effectively. By targeting prospects that are demographically similar to your current customers, you are likely to experience higher conversion rates.

 PREDICTIVE DATA ANALYTICS

Custom Models

We also have the experience to provide advanced analytics solutions based on other predictive modeling needs you might have.

 PREDICTIVE DATA MODELING & ANALYTICS

Response Models

In this model, we determine the prospect segment most likely to respond to your offer. This automated, online analytic service compares two datasets in order to predict the prospects that are most likely to complete the desired action.

information-security

Information Security is a top priority at NextPage

Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage,...

Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their...

Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...

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Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404