Direct mail retargeting enables you to programmatically mail customers who visited your website, visited a brick and mortar location, or show an intent to make an online purchase. Retargeting campaigns engage anonymous consumers who are already interested in your brand or product by matching online and offline activity to a physical mailing address. This drives engagement and is essential in turning prospects into customers. Certain types of consumer behavior create various triggers to send them a highly targeted mail piece.

Direct Mail Retargeting Allows You to:

• Identify and target the anonymous visitors to your website that do not convert
• Target consumers that show an “intent” for your product or an allied product
• Walking into a particular brick & mortar location

Marketing Actions to Take on Rules-Based Trigger Can Include:

• Different actions based on an existing vs. prospective customer
• Digital marketing to supplement the direct mail
• Different marketing actions based on specific pages visited
• Actions varied based on demographic profiles

Complete the form at the bottom of the page to connect with NextPage team and learn more about Direct Mail Retargeting and Programmatic Direct Mail.