IP Targeting

Deliver digital ads directly to your most valuable audiences with IP Targeting from NextPage. We match household or business IP addresses to your mailing list, allowing you to serve personalized display ads to the same people receiving your print campaigns. It’s precision marketing that connects offline impact with online reach, no cookies required.

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IP Targeting

Hyper-Specific Digital Delivery

IP Targeting allows you to serve display and video ads to households by matching IP addresses – without relying on cookies or device IDs. This means you can bridge your direct mail or campaign list to digital audiences, reaching them across screens with precision.
IP Targeting

The IP Targeting Process

Here’s how NextPage connects your mail or lead list to digital households

List Matching / Identity Graph

Convert customer data into anonymized household IPs

Audience Build

Segment audiences based on variables like geography, demographics, or purchase intent

Ad Deployment

Deliver display, video, or programmatic creatives to matched IPs

Measurement & Attribution

Track view-throughs, clicks, conversions, and mail-to-digital lift

Why IP Targeting Works

  • Cookieless Advertising: Reach audiences beyond device-based targeting constraints.
  • Cross-Channel Cohesion: Align mail and digital campaigns for maximum impact.
  • Precision Reach: Target households instead of broad audience buckets.
  • Measurable Lift: Track incremental lift driven by digital overlay.
  • Reduced Wasted Spend: Spend only where your known audience resides.

When to Use IP Targeting

  • Direct Mail + Digital Sync: Follow mail with display/video to the same households.
  • Prospect Expansion: Find lookalike households in core markets.
  • Reactivation Boost: Reach lapsed lists via digital overlay.
  • Geo-Targeted Ad Support: Serve ads close to event or retail locations.

Ready to Print with Precision?

Transform your marketing with NextPage’s commercial printing services. Request a quote to start your next print project today.
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Explore Our Printing Projects

Discover real results from real clients. Browse our portfolio of commercial printing, direct mail, and large-format projects that drive engagement. From bold signage to custom mailers, our print work tells stories that stick. Explore projects that showcase craft, creativity, and results.

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