Reboot
Post

Reboot

5 steps to reopening your business Empty office buildings. Working from home. Constantly checking the news. Our lives are consumed with the effects of the coronavirus pandemic. But what happens after? Businesses will eventually reopen and people will go back to work. Now is the time to prepare for your business to start back up....

What Now?
Post

What Now?

COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We...

Pull Up A Chair
Post

Pull Up A Chair

Working from home. A concept suddenly thrust into our daily lives. And while many entrepreneurs have long since mastered the art of working virtually, for many it is a new-and at times-scary proposition. Working outside your traditional office environment can seem isolating. But you can do it. Just remember: It is more than a mindset...

How COVID-19 Has Impacted More Than Just Business
Post

How COVID-19 Has Impacted More Than Just Business

It should come to no surprise that the Covid-19 pandemic has ruined several aspects of life for us in the beginning of the new year. Birthdays seem to be less exciting, concerts are canceled, social distancing has dwindled social interactions with our friends, shopping at our favorite stores has reduced to online ordering only. In...

Lead from the front
Post

Lead from the front

Brand Extract’s Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has...

Home is the new HQ
Post

Home is the new HQ

Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm...

Emergency Kit
Post

Emergency Kit

Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today’s brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear...

Why finding a cause to support is the strategy your brand needs now
Post

Why finding a cause to support is the strategy your brand needs now

Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect...

Make it Count, Make it Real
Post

Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
Be the Mailbox: Your 5-Point Plan to Direct Mail Success
Post

Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...