4 Direct Mail Trends that will Get Your Mail Opened in 2021
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4 Direct Mail Trends that will Get Your Mail Opened in 2021

With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by over 70%. However, the increase in personalized mail doesn’t mean all those...

5 Ways to Increase Direct Mail Response Rates with Variable Data
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5 Ways to Increase Direct Mail Response Rates with Variable Data

According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards attracting, closing, and retaining customers and should be utilized well and often.  Variable data printing, a type of...

Paper Prices Continue to Rise. Here’s Why.
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Paper Prices Continue to Rise. Here’s Why.

It’s passé to say that over the last 16 months we have seen everything about business change. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as volatile as the one we are in at this moment in time....

Refocus
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Refocus

  The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another fancy algorithm and a tidy acronym (HXTM), they determined that it is critical for organizations to understand the human experience—and the...

Lead. Follow. Or…
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Lead. Follow. Or…

In his latest book, “You Lead: How Being Yourself Makes You A Better Leader,” award-winning author, podcast host and thought leader Minter Dial argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Dial says...

Q&A with Founder, Seiler Tucker Inc.
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Q&A with Founder, Seiler Tucker Inc.

Formidable business leader on exit strategy A leading authority on buying, selling, and improving businesses, as well as increasing business revenue streams, Michelle Seiler Tucker knows more than a thing or two about strategy. She shares her knowledge and experience in her book, “Exit Rich: The 6 P Method to Sell Your Business for Huge...

Extending A Hand Amid The Madness
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Extending A Hand Amid The Madness

When Chris Rodgers founded Colorado SEO Pros in 2012, he wanted to create a boutique agency that could provide a suite of inbound marketing services for small- and mid-sized businesses, anything from international enterprise corporations to technology start-ups and e-commerce firms nationally and abroad. Building a team of dedicated professionals capable of offering industry-leading services,...

Speak to the Heart
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Speak to the Heart

Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as Marketing Communications Manager, she develops and implements marketing initiatives...

The Art of Boredom
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The Art of Boredom

Creativity thrives in the quiet Most of Amy Radin’s creative breakthroughs come after her quiet time. When she lets her mind rest and not push so hard, the most interesting patterns and connections appear, fostering breakthroughs that lead to creative freedom. In a time when the degree of change and disruption impacts nearly every facet...

Room for Improvement
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Room for Improvement

Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing. This...