Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Direct Mail for Banks In a world where digital channels dominate attention, many banks are discovering a surprising advantage. The most effective marketing touchpoint is not always on a screen. It is in the mailbox. As digital fatigue increases and engagement rates flatten, financial institutions are rethinking how they connect
Direct Mail vs Digital Marketing for Banks Digital channels dominate marketing conversations but in banking they are not always delivering the trust, engagement, or response rates needed to drive real growth. Email fatigue is rising. Paid media costs continue climbing. Digital-only strategies often fail to reach high-value, qualified prospects. Meanwhile,
For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers. On September 24, 2025, Postmaster General David
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves
Why do banks still use direct mail marketing? Banks continue to use direct mail marketing because it builds trust, reaches households directly, and produces higher response rates than many digital channels. When combined with data targeting, personalization, and digital follow-ups, direct mail becomes a powerful omnichannel marketing tool that improves
Modern identity resolution connects online behavior—such as cookies, website activity, and device signals—with verified household and identity data. The result is a more complete view of an audience that marketers can activate across digital advertising, direct mail, and omnichannel campaigns. As privacy regulations evolve and browsers continue limiting traditional tracking
Variable Data Printing (VDP) gives marketers the power to deliver truly personalized print at scale — but successful personalization starts long before ink ever hits paper. From template structure to data formatting and rule-based logic, strong technical design and prepress workflows ensure every variable element renders accurately and consistently. When
For years, large-format printing was treated as a tactical necessity — the banner at a trade show, the poster in a storefront, or the sign outside a construction site. Useful, but largely commoditized. Today, that definition is outdated. Large-format print is now a strategic pillar of integrated marketing. It acts
Event and trade show teams operate under intense pressure. Timelines are tight. Design assets often arrive late. Floor plans change. Sponsors update deliverables with little notice. And yet the entire experience — visual, operational, and attendee-facing — must come together flawlessly, usually within a window measured in hours, not days.
