Acquiring new customers demands creative and multi-channel marketing approaches. It’s not just about standing out with a catchy online campaign or an asset that simply looks good. Traditional methods, like direct mail and print advertising, continue to deliver...
The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers operate...
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment...
When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into...
As environmental concerns continue to climb on global agendas, the financial services industry is increasingly recognizing the significance of adopting eco-friendly practices, not only in their operations but also in their marketing strategies. Eco-friendly marketing,...
As we step into 2024, the banking sector continues to navigate through a rapidly evolving landscape, marked by technological advancements and changing consumer behaviors. Amidst this transformation, banks are adopting a blend of traditional and innovative marketing...
