by Jennifer Turgeon | Jan 24, 2025 | FINANCIAL SERVICES
Does Hyper-personalized Marketing Work for Banks? Have you ever opened an email or app notification from your bank and been amazed at how perfectly it aligns with your needs at that moment? Perhaps it was an offer for a home loan just as you were browsing listings or... by Jennifer Turgeon | Jan 10, 2025 | FINANCIAL SERVICES
Direct Mail Tracking for Banks Have you ever wondered if your bank’s direct mail campaigns are truly reaching the right audience or delivering measurable results? Direct mail remains a powerful marketing tool for banks, helping to build trust and communicate... by Jennifer Turgeon | Dec 12, 2024 | FINANCIAL SERVICES
Why Banks are Using Die-Cut Direct Mail Here’s an important statistic, studies show that direct mail generates a much higher response than many other marketing channels, for example, it has a 29% higher response rate than email marketing. This is amazing for... by Jennifer Turgeon | Nov 8, 2024 | FINANCIAL SERVICES
High-quality print, material and finishing plays a critical role in bank marketing today. The right print finishing options can make your bank’s brochures, flyers, and direct mail stand out, capturing customer attention and increasing your brand’s... by Jennifer Turgeon | Oct 22, 2024 | Financial Marketing, FINANCIAL SERVICES, Marketing
A 2024 online survey conducted by Jack Henry™ of 127 bank and credit union CEOs with assets ranging from under $500 million to more than $10 billion highlighted the need for fraud prevention and mitigation. According to the “2024 Strategy Benchmark” report, check... by Jennifer Turgeon | Oct 18, 2024 | FINANCIAL SERVICES
In the banking industry, security is a top priority, especially when handling sensitive documents such as checks, account statements, loan agreements, and other financial records. As cyber threats continue to evolve, banks face increasing pressure to ensure that their...
