by Randy Smith | Oct 21, 2025 | Blog, CONTENT MARKETING, DIRECT MAIL, FINANCIAL SERVICES, Marketing, PRINT, Uncategorized
Bank Marketers: Winning Gen Z with Personalization As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to... by Jennifer Turgeon | Sep 29, 2025 | BANKS, Blog, Financial Marketing, FINANCIAL SERVICES
NextPage Becomes an ABA Diamond Partner NextPage is proud to announce our new role as a Diamond Partner of the American Bankers Association (ABA). As a top partner in the ABA Partner Network, this collaboration shows our commitment to the banking industry. We help... by Jennifer Turgeon | Jan 24, 2025 | FINANCIAL SERVICES
Does Hyper-personalized Marketing Work for Banks? Have you ever opened an email or app notification from your bank and been amazed at how perfectly it aligns with your needs at that moment? Perhaps it was an offer for a home loan just as you were browsing listings or... by Jennifer Turgeon | Jan 10, 2025 | FINANCIAL SERVICES
Direct Mail Tracking for Banks Have you ever wondered if your bank’s direct mail campaigns are truly reaching the right audience or delivering measurable results? Direct mail remains a powerful marketing tool for banks, helping to build trust and communicate... by Jennifer Turgeon | Dec 12, 2024 | FINANCIAL SERVICES
Why Banks are Using Die-Cut Direct Mail Here’s an important statistic, studies show that direct mail generates a much higher response than many other marketing channels, for example, it has a 29% higher response rate than email marketing. This is amazing for... by Jennifer Turgeon | Nov 8, 2024 | FINANCIAL SERVICES
High-quality print, material and finishing plays a critical role in bank marketing today. The right print finishing options can make your bank’s brochures, flyers, and direct mail stand out, capturing customer attention and increasing your brand’s...
