Get Your Message Across the Right Way – Print that Makes Sense
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Get Your Message Across the Right Way – Print that Makes Sense

You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only successful but measurable meaning you can benefit from print in a traditional way...

Proven Ways to Get Your Email Opened and Your Phone to Ring
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Proven Ways to Get Your Email Opened and Your Phone to Ring

Direct marketing is about driving response.  It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing.  As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too long? You work diligently scripting and coding your email campaign only to look...

Spice Up Your Marketing with Variable Infographics
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Spice Up Your Marketing with Variable Infographics

Making your points in copy only is one-sided and sometimes boring and methodical. Because numbers, research and data usually part of any marketing piece, look fresh ways to present this data. Infographics – or information graphics – are visual representations that can present complex information quickly and easily. They illustrate information that would be unwieldy in...

Posted by September 1, 2011February 8, 2021