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3 Data Driven Marketing Strategies For Banks

3 Data Driven Marketing Strategies For Banks

by Jessica Klieman | Mar 9, 2023 | FINANCIAL SERVICES, Marketing

When it comes to successful print marketing, data driven marketing is an increasingly important part of the decision making process. Banks and financial institutions are using data driven decision making to grow customer engagement and loyalty. In this article, we...
The Power of Words: UX Copywriting for Financial Services Companies

The Power of Words: UX Copywriting for Financial Services Companies

by Josh Shelton | Feb 3, 2023 | FINANCIAL SERVICES

Today’s internet denizens expect much more than basic text on a webpage. “Being online” has come a long way from labored searches and hit-or-miss hyperlinks. Instead, we live in an age of incredible connectivity and information.  Readers no longer search out and...
Increase ROI using Direct Mail for Banks

Increase ROI using Direct Mail for Banks

by Jessica Klieman | Feb 2, 2023 | DIRECT MAIL, FINANCIAL SERVICES

Direct mail is an effective and eye-catching way for banks to build or strengthen relationships with their customers. Direct mail for banks grows response rates and makes a lasting impression.  Direct mail for banks lends credibility to the business as an envelope in...
Contextual Advertising for Financial Services

Contextual Advertising for Financial Services

by Josh Shelton | Jan 31, 2023 | FINANCIAL SERVICES

Intrusive advertising strategies are out. Instead, marketers are focusing on a different strategy: contextual advertising. How can your financial institution leverage the benefits of this approach to gain and retain customers? Here’s what you need to know....
How to Use Bank Marketing to Get Millennials to Switch Banks

How to Use Bank Marketing to Get Millennials to Switch Banks

by Josh Shelton | Jan 26, 2023 | Blog, FINANCIAL SERVICES

One of the ways that bank marketing shows positive results is by getting millennials to switch banks. Bank print advertising can provide value proposition messaging that communicates value propositions that meet the needs of customers while also promoting the fact...
Solving 3 Challenges for Marketing Financial Services

Solving 3 Challenges for Marketing Financial Services

by Jessica Klieman | Dec 22, 2022 | Blog, FINANCIAL SERVICES

The main challenges involved in marketing financial services remain unique to that particular industry. Some of the main challenges of financial institutions marketing include evolving technology, a generational shift, and a lack of consumer trust. These are just a...
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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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