by Jennifer Turgeon | Dec 7, 2023 | FINANCIAL SERVICES
The banking industry is evolving to meet the needs of younger generations. Popular bank services of the past such as check design choices and only meeting in person with a bank employee about checking or savings options are not as important to younger bank customers....
by Jennifer Turgeon | Nov 9, 2023 | FINANCIAL SERVICES
In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns should...
by Jennifer Turgeon | Nov 2, 2023 | FINANCIAL SERVICES
The desire to move to a new home or city is one shared by many members of the public. Banks can capitalize on new mover data as part of their bank marketing efforts. A marketing strategy for banks needs to target the right audience in the right location for the bank....
by Jennifer Turgeon | Oct 19, 2023 | FINANCIAL SERVICES
When it comes to bank marketing, the potential audience of customers is defined by differences that are categorized by their age. The money management message that is delivered by the bank depends on the audience targeted by the bank including groups such as Boomers,...
by Jennifer Turgeon | Oct 5, 2023 | FINANCIAL SERVICES
Marketing for banks is an ongoing and evolving process when it comes to the way banks service their customers through multiple marketing channels. From bank segmentation strategy to digital communication efforts, the technology that enhances the customer experience is...
by Jennifer Turgeon | Sep 21, 2023 | FINANCIAL SERVICES
Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct...
