by Gina Danner | Nov 29, 2022 | blog, FINANCIAL SERVICES
One of the major benefits of bank statement outsourcing is the reduction of your overhead costs. For many businesses, labor costs are the biggest expense they have on an annual basis. The cost of in-house employees includes the wages you pay them along with various...
by Gina Danner | Nov 17, 2022 | blog, FINANCIAL SERVICES
Mid-size banks have been undergoing a transformation in their industry since the year 2020. These banks will need to adapt to new technology in order to keep up with the latest changes as well as invent offerings that attract new customers and retain current bank...
by Gina Danner | Nov 10, 2022 | blog, FINANCIAL SERVICES
In the past, bank marketing campaigns used to primarily revolve around awarding a toaster or some other appliance to new account holders. Of course, this type of giveaway happened before modern financial marketing regulations gave banks the opportunity to be more...
by NextPage | Jul 25, 2013 | blog, DIRECT MAIL, DIRECT MARKETING, FINANCIAL SERVICES, INSURANCE SERVICES, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only...
by NextPage | Oct 11, 2012 | blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, FINANCIAL SERVICES
Direct marketing is about driving response. It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing. As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too...
by NextPage | Sep 1, 2011 | blog, FINANCIAL SERVICES, VARIABLE DATA PRINTING
Making your points in copy only is one-sided and sometimes boring and methodical. Because numbers, research and data usually part of any marketing piece, look fresh ways to present this data. Infographics – or information graphics – are visual representations that can...
