by Jennifer Turgeon | Nov 30, 2023 | Marketing
In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail...
by Jennifer Turgeon | Oct 26, 2023 | Marketing
One of the hottest topics in the world of marketing is the impact on the growing number of women in the industry. One of the reasons it is such a popular topic is that it has been shown that marketing initiatives led by women, as well as their agencies and...
by Jennifer Turgeon | Sep 28, 2023 | Marketing
When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor you...
by Jennifer Turgeon | Sep 14, 2023 | Marketing
Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while...
by Jennifer Turgeon | Aug 30, 2023 | Marketing
A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can make...
by Jennifer Turgeon | Aug 17, 2023 | Marketing
One of the main concerns shared by retailers is the need to be top of mind and increase engagement with customers. A co-branding strategy helps to increase the marketing reach of the retailers who are partnering on a branding strategy. If you are not sure “What is...
