How Businesses are Seeing the Light from the Solar Eclipse
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How Businesses are Seeing the Light from the Solar Eclipse

2017 will be the first time a total solar eclipse is visible across the entire United States mainland since 1918, almost a century ago, and the first time ever that it will be visible from Northeast Kansas. Companies are cashing in on this uncommon phenomenon, from national chains to local businesses. Hotels are booked solid,...

5 Questions To Ask A Multi-Channel Marketing Company Before Using One
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5 Questions To Ask A Multi-Channel Marketing Company Before Using One

Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends? How much time does she spend in front...

Move Over Millennials, Here’s 5 Ways to Market to Generation Z
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Move Over Millennials, Here’s 5 Ways to Market to Generation Z

My parents used to tell me how cell phones didn’t exist when they grew up and it was much more difficult to contact others. I tell kids that when I was young, cell phones flipped open, didn’t have touch screens, no Wi-Fi and we had to listen to music on CD’s. Then they ask what...