COVID-19 Presents New Opportunities for Multi-Channel Marketing
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COVID-19 Presents New Opportunities for Multi-Channel Marketing

“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli. With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to...

Posted by August 24, 2020August 31, 2020
Obstacle Course
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Obstacle Course

Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the “Adobe 2020 Content Management Report,” and let us know if we can help you...

Your 5-Step Plan To Creating A Winning Brand Playbook
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Your 5-Step Plan To Creating A Winning Brand Playbook

In today’s ever-evolving media landscape, making an emotional engagement with consumers takes work. But with a little effort, you can do it. Google’s chief evangelist of brand marketing, Gopi Kallayil, offers these tips for getting on their radar: NO. 1 REDUCE CONSUMER FRICTION USING THE LATEST TECHNOLOGY Look no further than how mobile devices created...

Find What Works For Your Brand
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Find What Works For Your Brand

Every brand, in every industry, everywhere around the world, is facing game changing circumstances. Even so, Anne Marsden wants you to remember this: The marketing landscape-business, social, economic-is too varied to have a single answer for its evolution. The answer lies in your adaptability, a trait she says is one of the great business superpowers....

Custom Content FAQ
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Custom Content FAQ

The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000’s. You’ve heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to...

Step It Up
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Step It Up

The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to...

The Crown Jewels
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The Crown Jewels

How custom content makes your business shine Remember the last time that a salesperson called you without warning and yakked about their product? Most likely, they lost the sale and you avoided their products. Everybody would rather read about stuff that they care about than hear a salesperson go on about their products. As prospects...

Move Along
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Move Along

Survey shows consumers ready for normalcy In March, the United States joined many other countries in shutting down. Brands pivoted their messaging to be appropriate and sensitive for the pandemic. Consumers were flooded with daily COVID-19 emails, which 58% of consumers appreciated, according to a survey by Mitto. The survey, conducted in April 2020, gathered...

Worth Every Penny
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Worth Every Penny

8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute’s “2020 Content Management & Strategy Survey” report, 72% reported that...

Why finding a cause to support is the strategy your brand needs now
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Why finding a cause to support is the strategy your brand needs now

Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect...