by Jennifer Turgeon | Jan 31, 2025 | Marketing
Studies show that 70% of consumers feel more connected to brands that combine digital and physical touchpoints. Incorporating print into your growth marketing strategy can help your business stand out in a crowded digital landscape while building deeper relationships...
by Jennifer Turgeon | Jan 24, 2025 | FINANCIAL SERVICES
Have you ever opened an email or app notification from your bank and been amazed at how perfectly it aligns with your needs at that moment? Perhaps it was an offer for a home loan just as you were browsing listings or a tailored savings plan after a large deposit....
by Jennifer Turgeon | Jan 23, 2025 | DIRECT MAIL
6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42% of people scan or read the mail they receive. When following direct mail marketing best...
by Jennifer Turgeon | Jan 22, 2025 | DIRECT MAIL
Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed resources and yield decreasing returns. In this...
by Jennifer Turgeon | Jan 17, 2025 | Marketing
Packaging influences your buying decisions, from the eco-friendly feel of a recycled box to the sleek, minimalistic design of luxury items. Packaging is no longer just about protecting products, it’s a powerful tool for branding, sustainability, and consumer...