by Vince Long | Mar 16, 2023 | HEALTHCARE, INSURANCE SERVICES
In many ways, health insurance companies control public access to medical care. It’s understandable why customers place their trust in an insurance company that provides access to medical care including the means to purchase insurance. That level of trust starts... 
by NextPage | Feb 20, 2014 | Blog, BRAND ASSET MANAGEMENT, INSURANCE SERVICES, VARIABLE DATA PRINTING
Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to... 
by NextPage | Jul 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, FINANCIAL SERVICES, INSURANCE SERVICES, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only... 
by NextPage | Jul 18, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES, MULTI-CHANNEL MARKETING
The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will... 
by NextPage | Aug 7, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, VARIABLE DATA PRINTING
Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems. And in the printing industry they will tell you that having data allows you to personalize through variable data printing.... by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...