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Why Healthcare Insurance Companies Are Outsourcing Print

Why Healthcare Insurance Companies Are Outsourcing Print

by Vince Long | Mar 16, 2023 | HEALTHCARE, INSURANCE SERVICES

In many ways, health insurance companies control public access to medical care. It’s understandable why customers place their trust in an insurance company that provides access to medical care including the means to purchase insurance. That level of trust starts...
Best Practices for Digital Print Marketing: Part 1

Best Practices for Digital Print Marketing: Part 1

by NextPage | Feb 20, 2014 | Blog, BRAND ASSET MANAGEMENT, INSURANCE SERVICES, VARIABLE DATA PRINTING

Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to...
Get Your Message Across the Right Way – Print that Makes Sense

Get Your Message Across the Right Way – Print that Makes Sense

by NextPage | Jul 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, FINANCIAL SERVICES, INSURANCE SERVICES, MULTI-CHANNEL MARKETING, PERSONALIZED URLS

You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only...
Direct Mail is on the Skids – Or is it?

Direct Mail is on the Skids – Or is it?

by NextPage | Jul 18, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES, MULTI-CHANNEL MARKETING

The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will...
Why Variable Data Printing is the Future

Why Variable Data Printing is the Future

by NextPage | Aug 7, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, VARIABLE DATA PRINTING

Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems.  And in the printing industry they will tell you that having data allows you to personalize through variable data printing....

I’m Just Happy to Make a Contribution

by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING

In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...
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