Bioprinting – 3D Printing That Can Save Lives
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Bioprinting – 3D Printing That Can Save Lives

Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s no time to wait for a donor, so they take some of your cells and 3D print a perfectly matched new one for you. Now you have a new working kidney and nobody had to lose one. This...

Telemedicine is Here, But is it Being Marketed Correctly?
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Telemedicine is Here, But is it Being Marketed Correctly?

Doctor appointments take a good chunk of time out of your day. When you are legitimately sick and need to have tests done, going to the office in person is a must. But what if you have a minor issue that the doctor can solve in a few minutes? Maybe you just need a new...

The Compound Effect of Multiple Touches
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The Compound Effect of Multiple Touches

“To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20- to 30-second ‘touches’ (via phone, email, and direct mail).” – Jill Konrath, author of SNAP Selling The methods of reaching your targeted audience today are numerous: email, direct mail, web, apps, the list goes...

The Stress Institute’s Kathleen Hall on the art of living mindfully
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The Stress Institute’s Kathleen Hall on the art of living mindfully

Dr. Kathleen Hall knows the impact stress has on our daily endeavors. As founder and CEO of The Stress Institute and Mindful Living Network, she has had a front row seat to just how much havoc it can wreak on every thought, every word and every action we take. Today, the internationally recognized ambassador for mindful living provides individuals, corporations and organizations...

Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings
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Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings

The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results.  I don’t know of a time when this reality was...

Why Should You Care that NextPage Got an Operational Seal of Approval?
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Why Should You Care that NextPage Got an Operational Seal of Approval?

The American Institute of CPAs awarded NextPage (formerly Mail Print) its seal of approval for operational and system controls this summer. Before I lose you, let me tell you why this endorsement is a huge deal and impacts the way we do business together. Data is often time the most valuable asset a company can...

When Customer Profiling and Stereotyping Are All in the Line of Duty
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When Customer Profiling and Stereotyping Are All in the Line of Duty

Airport security guards are warned not to violate civil rights by profiling passengers. Human Resource recruiters are under watch by the EEOC, so they don’t racially profile candidates. And police officers are under constant watchdog scrutiny to prevent future criminal, predictive, or racial profiling. However, Chief Marketing Officers are one of the few professionals who...

Posted by April 24, 2012January 18, 2018