by Jessica Klieman | Feb 1, 2023 | LEAD GENERATION, Marketing
Imagine a potential financial services customer, a first-time homebuyer, seeking answers to a question. Maybe they typed, “How do I find the right mortgage lender” into the search bar. They come across a result that looks helpful, offering first-time...
by Gina Danner | Oct 20, 2022 | Blog, Marketing, PERSONALIZATION
Winter is on the way and many businesses slow down their marketing efforts during this time of year. However, the colder months are an ideal time to use winter promotional items to lift the spirits of your employees and customers! Winter promotional gifts bring a...
by Gina Danner | Jun 22, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another...
by Guest Blogger | May 20, 2021 | Blog, CAMPAIGN MANAGEMENT, Marketing, MARKETING MANAGEMENT, STRATEGY
Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as...
by | May 3, 2021 | Blog, Marketing, MARKETING INTELLIGENCE
Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends”...
by | Apr 19, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY
Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and...
