Marketing

Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts

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Direct Mail Tips to Really Stand Out

Direct Mail Tips to Really Stand Out

Have you ever wondered why some direct mail pieces catch your eye while others end up unopened or in the trash? Today, direct mail marketing still holds significant power to engage customers if it’s done right. By focusing on direct mail design and optimization, you can create successful mail pieces

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Must Have Sustainable & Eco-Friendly Promo Products

Today, consumers and businesses alike are becoming more mindful of their ecological footprint. For companies looking to make a lasting impression while promoting sustainability, eco-friendly promotional products are a fantastic option. Not only do these items help reduce environmental impact, but they also send a clear message about a brand’s

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Bank Threats to Pay Attention To

Threat Rising – For Banks & Credit Unions

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ custom_margin=”-250px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||25px||false|false” global_colors_info=”{}”] A 2024 online survey conducted by Jack Henry™ of 127 bank and credit union CEOs with assets ranging from under $500 million to more than $10

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Trust and Transparency Critical variables in finance

Trust and Transparency – Critical variables in finance

Every one of Beratung Advisors’ clients go through its 6-step Financial Planning process. The process, which is succinctly outlined on its website, every aspect of a client’s financial picture is reviewed and presented so that they understand the dynamics. In the first session—the “Listen” meeting—advisors get to know the client’s

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Incorporating Brand Into Custom Folding Cartons

Incorporating Brand Into Custom Folding Cartons

A product’s packaging is often the first interaction a customer has with a brand. As more businesses recognize the value of packaging as a marketing tool, custom folding cartons have become an effective way to incorporate branding, enhance product appeal, and create a memorable unboxing experience. Far more than just

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New Approaches to Financial Client Success

Pathways – New approaches to client relationships

The financial planning services at The Monitor Group is a highly personalized process complemented by a genuine interest in protecting its clients. The Rockville, Maryland firm’s annual retention rate is 99%, with many of its clients having been there for 10, 15 and even 20 years. That client engagement process—a

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How Big Can Folding Cartons be for Packaging?

How Big Can Folding Cartons be for Packaging?

Folding cartons are an essential component in the packaging industry, offering a versatile and customizable solution for a wide range of products. They are commonly used in industries such as food and beverage, pharmaceuticals, cosmetics, and consumer goods. But when it comes to size, how big can folding cartons actually

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How to Save Money on Your Custom Packaging Order

How to Save Money on Your Custom Packaging Order

When running a business or building a brand, packaging costs can quickly add up, affecting your bottom line. There are ways to lower packaging costs without sacrificing quality or function. Here are the top ways to save on costs when ordering packaging: 1. Optimize Packaging Design One of the most

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USPS Promotion Schedule for 2024

USPS Promotion Schedule for 2024

The USPS has promotions planned for the rest of 2024. These promotions are meant to encourage businesses and marketers to use new technologies and creative mailing strategies. These promotions aim to improve customer interaction, simplify operations, and achieve better marketing results by using physical mail. In the following, we will

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New Promo Product Marketing Strategies

New Promo Product Marketing Strategies

Promotional products have long been a staple for increasing brand awareness and customer loyalty. However, with changing consumer behaviors and advancements in technology, it’s essential to evolve your marketing strategy to stay ahead of the competition. As a print and marketing company, we understand the intricacies of leveraging promotional products

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