Here To Stay

Here To Stay

by | Apr 19, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY

Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and...
The Hangover

The Hangover

by | Mar 29, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY

March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much...
Welcome Gen Z

Welcome Gen Z

by | Mar 8, 2021 | Blog, CAMPAIGN MANAGEMENT, CONTENT MARKETING, Marketing

Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to...
Campaign Checklist

Campaign Checklist

by | Feb 22, 2021 | Blog, CAMPAIGN MANAGEMENT, CONTENT MARKETING, Marketing

Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re...
Your Move

Your Move

by | Jan 11, 2021 | Blog, CONNECT MAGAZINE, MARKET RESEARCH, Marketing, STRATEGY

Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to...