by Jennifer Turgeon | Aug 30, 2023 | Marketing
A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can make...
by Jennifer Turgeon | Aug 17, 2023 | Marketing
One of the main concerns shared by retailers is the need to be top of mind and increase engagement with customers. A co-branding strategy helps to increase the marketing reach of the retailers who are partnering on a branding strategy. If you are not sure “What is...
by Jennifer Turgeon | Jul 12, 2023 | Marketing
What is it about dimensional direct mail campaigns that make them more effective than other types of direct mail? To understand this more we will explore what dimension mail really is and go through the details of why it’s so effective. Examples & Types of...
by Jennifer Turgeon | Jun 22, 2023 | BRANDING, Marketing
There are multiple reasons you might want to rebrand your business in the near future. Some of the factors that go into the decision to start rebranding a company include wanting to increase consumer engagement which can also lead to a growth in revenue. The company...
by Jessica Klieman | Mar 9, 2023 | FINANCIAL SERVICES, Marketing
When it comes to successful print marketing, data driven marketing is an increasingly important part of the decision making process. Banks and financial institutions are using data driven decision making to grow customer engagement and loyalty. In this article, we...
by Jessica Klieman | Feb 1, 2023 | LEAD GENERATION, Marketing
Imagine a potential financial services customer, a first-time homebuyer, seeking answers to a question. Maybe they typed, “How do I find the right mortgage lender” into the search bar. They come across a result that looks helpful, offering first-time...
