6 Ways A Marketing Portal Can Help Your Business
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6 Ways A Marketing Portal Can Help Your Business

Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales associates, remote offices, distributors and retail locations need access to a library of print and marketing resources via a branded secure...

Posted by December 26, 2017June 18, 2019
4 Ways Window Graphics Offer Extraordinary Marketing Value
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4 Ways Window Graphics Offer Extraordinary Marketing Value

Earlier this year, PrintBig installed a window graphic of Pablo Picasso at the Nelson Adkins Art Museum to promote an exhibition of his work. Followers on social media posted that they saw it from the highway and it sparked their interest in going to the museum. There are only so many people who follow the...

5 LinkedIn Benefits for B2B Marketing
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5 LinkedIn Benefits for B2B Marketing

Since the day LinkedIn was founded in 2003, it has been a great marketing strategy for B2B leads with over 260 million users. LinkedIn is different from other social media because its users are business-oriented within a certain field. In The Sophisticated Marketer’s Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions presented some interesting...

The Secret Behind Marketing to Children During the Holidays
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The Secret Behind Marketing to Children During the Holidays

“I want it! Mommy, I want that! All my friends have one. I’ll die if I don’t get one. Pretty please? Don’t you want me to be happy?” This is what parents with young kids constantly hear at this time of year. It’s the holiday season and all the cool new products bust out their...

9 Ways to Boost Your Next Direct Mail Marketing Campaign
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9 Ways to Boost Your Next Direct Mail Marketing Campaign

In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They are simple to use and easy to track....

Posted by November 28, 2017April 26, 2018
How Brand Mascots Make Ordinary Products Memorable
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How Brand Mascots Make Ordinary Products Memorable

Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...

4 Differences Between Marketing and Journalism
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4 Differences Between Marketing and Journalism

The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

Posted by October 12, 2017November 27, 2017
4 Reasons Why Virtual Reality May Be Your New Marketing Channel
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4 Reasons Why Virtual Reality May Be Your New Marketing Channel

The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...

Print Stays Strong Among Content Marketing Channels
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Print Stays Strong Among Content Marketing Channels

Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....

Posted by September 12, 2017June 19, 2019