Marketing

Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts

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Incorporating Brand Into Custom Folding Cartons

Incorporating Brand Into Custom Folding Cartons

A product’s packaging is often the first interaction a customer has with a brand. As more businesses recognize the value of packaging as a marketing tool, custom folding cartons have become an effective way to incorporate branding, enhance product appeal, and create a memorable unboxing experience. Far more than just

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New Approaches to Financial Client Success

Pathways – New approaches to client relationships

The financial planning services at The Monitor Group is a highly personalized process complemented by a genuine interest in protecting its clients. The Rockville, Maryland firm’s annual retention rate is 99%, with many of its clients having been there for 10, 15 and even 20 years. That client engagement process—a

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How Big Can Folding Cartons be for Packaging?

How Big Can Folding Cartons be for Packaging?

Folding cartons are an essential component in the packaging industry, offering a versatile and customizable solution for a wide range of products. They are commonly used in industries such as food and beverage, pharmaceuticals, cosmetics, and consumer goods. But when it comes to size, how big can folding cartons actually

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How to Save Money on Your Custom Packaging Order

How to Save Money on Your Custom Packaging Order

When running a business or building a brand, packaging costs can quickly add up, affecting your bottom line. There are ways to lower packaging costs without sacrificing quality or function. Here are the top ways to save on costs when ordering packaging: 1. Optimize Packaging Design One of the most

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USPS Promotion Schedule for 2024

USPS Promotion Schedule for 2024

The USPS has promotions planned for the rest of 2024. These promotions are meant to encourage businesses and marketers to use new technologies and creative mailing strategies. These promotions aim to improve customer interaction, simplify operations, and achieve better marketing results by using physical mail. In the following, we will

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New Promo Product Marketing Strategies

New Promo Product Marketing Strategies

Promotional products have long been a staple for increasing brand awareness and customer loyalty. However, with changing consumer behaviors and advancements in technology, it’s essential to evolve your marketing strategy to stay ahead of the competition. As a print and marketing company, we understand the intricacies of leveraging promotional products

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Direct Mail Statistics for Banks

Direct Mail Statistics for Banks

For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its importance for banks and financial institutions. 1. High Open and

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Folding Carton Design Tips

Folding Carton Design Tips

The importance of effective packaging cannot be overstated and the design is a big part of their effectiveness, especially for folding cartons. Folding cartons, a popular choice due to their versatility and cost-effectiveness, play a crucial role in protecting products and attracting customers. Whether you’re a business owner looking to

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Innovative Packaging Design Tips

Innovative Packaging Design Tips

Today product packaging plays a critical role in attracting consumers’ attention, generating more sales and communicating brand values. Innovative packaging not only captures interest but can also enhance the customer experience, encourage purchases, and foster brand loyalty. Whether you’re a startup or an established brand looking to revamp your packaging,

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Types of Folding Cartons in Packaging

Types of Folding Cartons in Packaging

There are many types of folding cartons and boxes that play a big role in packaging across every industry. From consumer electronics to food products, the adaptability and efficiency of folding cartons make them a popular choice. These cartons not only provide protection and preservation to the products within but

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