Make it Count, Make it Real
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Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
Going Paperless May Not Be Greener [Infographic]
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Going Paperless May Not Be Greener [Infographic]

In the past few years, some buzzwords that have permeated workplaces include “going green” or “going paperless”. Every time you use the copier you are “killing trees”. Paper is made from trees, but the fact is, using paper may not only be the greener option, it may be more affordable than you may think. Statistics...

Posted by January 16, 2018July 18, 2018
A Designer’s Guide: Saddle-Stitched Books
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A Designer’s Guide: Saddle-Stitched Books

Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...

Responsible Production and Paper Use
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Responsible Production and Paper Use

For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...

Sustainability and Paper Production
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Sustainability and Paper Production

“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and recyclable. Paper can be recycled...

You thought cutting down on your printing would save the environment. Think Again.
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You thought cutting down on your printing would save the environment. Think Again.

Myth:   Creating paper destroys forests. Fact:   Paper production actually supports sustainable forest management. Plus, rejuvenating forests by planting trees means there is a continuous and renewable supply of wood fiber. “Over the last six decades, the net total U.S. forest area has increased by over 3% and the net volume of trees on timberland has increased by...

How It’s Made: Paper
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How It’s Made: Paper

If you know me, you know I love learning more about the manufacturing process. In fact, one of my favorite TV shows is, “How’s It Made.” Several years ago I was given the opportunity to visit a paper mill and actually got to see paper being manufactured. It is so fascinating to learn that something...

4 Ways to Make Your Direct Mail More Eco-Friendly
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4 Ways to Make Your Direct Mail More Eco-Friendly

Eco-Friendly. Another buzzword right? Printing and mailing responsibly should be important to your printer, even if it means mailing fewer pieces. Here are 4 things your printer should be offering to move toward that goal. Database Cleansing – Before producing a direct mail campaign, it’s important to clean your mailing list by removing or correcting undeliverable addresses. Progressive printers offer...

Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency
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Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency

Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“.  This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross Functional Collaboration Go-Green to Gain-Green Bringing in the Big Marketing Supply Chain Brains While those are basic strategies any business can...

Posted by July 28, 2011January 18, 2018
What’s your Role in the Marketing Supply Chain?
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What’s your Role in the Marketing Supply Chain?

Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest and freshest content to customers and prospects alike, old, over-ordered or un-utilized materials tend to be...

Posted by July 21, 2011May 29, 2019
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