Why Non-Profits Should Use Variable Data Printing in Direct Mail
Post

Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...

Race in a Cave at the Groundhog Run
Post

Race in a Cave at the Groundhog Run

The weather outside is still frightful but running in a cave is so delightful. Subtropolis at Hunt Midwest, where NextPage is located, has hosted the annual Groundhog Run since it began in 1982. The event is a 5k-10k run on the weekend before Groundhog Day that benefits Ability KC, a charity for children and adults...

How One Charity’s Direct Mail Envelope Caught My Eye
Post

How One Charity’s Direct Mail Envelope Caught My Eye

Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of Christmas lights danced along the edges,...

KC Podcast Helps Nonprofit Marketers
Post

KC Podcast Helps Nonprofit Marketers

Bonyen Lee-Gilmore from Planned Parenthood Great Plains earlier this year appeared on the M&C Nonprofit Marketing Talk podcast to discuss her job as marketing and communications director. “No matter what you do, no matter what kind of nonprofit you are, if we’re talking fundraising right now then you have to give people the ‘why,'” she said, “Why...

How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?
Post

How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...

How do Monthly Donors Compare to Annual Fund Donors?
Post

How do Monthly Donors Compare to Annual Fund Donors?

This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica will be hosting a seminar at the NextPage offices entitled “How to Grow your...

Still The One
Post

Still The One

Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how NextPage helped strengthen a local non-profits’ direct mail program. Download...

Nonprofit partner spotlight on Operation Breakthrough
Post

Nonprofit partner spotlight on Operation Breakthrough

Here at NextPage we are always looking for opportunities to give back to our community. For over 40 years a small non-profit organization called Operation Breakthrough has gone above and beyond when it comes to giving back to the community. Their sole purpose is helping children who live in poverty develop to their fullest potential...

Nonprofit Spotlight on Harvesters
Post

Nonprofit Spotlight on Harvesters

Here at NextPage we like to raise awareness of some of the great area non-profits that we partner with. Harvesters is one of those organizations. Many people in our area are familiar with Harvesters, they have a number of barrels placed in grocery stores around town and they have done an outstanding job of raising awareness about...

Direct Mail Still Strongest Prompt for Donations
Post

Direct Mail Still Strongest Prompt for Donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The November 2013 survey of over 1,150 U.S adults, finds: DIRECT MAIL SOLICITATIONS One-fifth (21%) of...

  • 1
  • 2