NON PROFIT

Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts

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Tactile Direct Mail

Tactile Direct Mail Still Delivers:The Power of Touch

In our overly connected digital world, physical touch is more powerful than ever. The “return of touch” is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile embellishments deliver. Think of things like an embossed logo, a foil stamp, or a spot

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Example of nonprofit direct mailer

Nonprofit Fundraising with High Impact Direct Mail

Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still a very robust tool that nonprofits can use to foster engagement and raise money. Unlike an email or social media message, nonprofits fundraising with direct mail is a well-thought-out piece of tangible mail demands attention

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Nonprofit Marketing Trends for 2025

Nonprofit Marketing Trends for 2025

It’s no secret that nonprofits must adapt to stay relevant and effectively communicate their mission. With increased competition for donor attention and support, understanding the latest nonprofit marketing trends is more critical than ever. Embracing new strategies can help organizations expand their reach, engage supporters, and drive greater impact. From

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IP Targeting for Nonprofits - A Powerful Tool for Direct Mail

IP Targeting for Nonprofits – A Powerful Tool for Direct Mail

Reaching the right audience efficiently and effectively is more critical than ever. While traditional direct mail campaigns continue to play a pivotal role in fundraising and awareness-building efforts, new digital tools such as IP targeting are changing the game. For nonprofits, combining direct mail with IP targeting can result in

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Direct Mail Statistics for Banks

Direct Mail Statistics for Banks

For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its importance for banks and financial institutions. 1. High Open and

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Tips for Improving Annual Giving Performance

Tips for Improving Annual Giving Performance

Annual giving campaigns are a cornerstone of many nonprofit organizations’ fundraising efforts. These campaigns provide crucial funding for ongoing operations and special projects, and they often rely on the generosity of repeat donors. To maximize the impact of your annual giving campaign, it’s essential to employ a mix of strategies,

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