by Susanne M | Dec 1, 2025 | Blog, CONTENT MARKETING, DIRECT MAIL, Marketing, PRINT, Uncategorized
The Embellishment Effect: How Print Engages the Senses In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like foil... by Randy Smith | Oct 21, 2025 | Blog, CONTENT MARKETING, DIRECT MAIL, FINANCIAL SERVICES, Marketing, PRINT, Uncategorized
Bank Marketers: Winning Gen Z with Personalization As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to... by Randy Smith | Oct 21, 2025 | Blog, DIRECT MAIL, Marketing, PRINT, Uncategorized
Why Brains Prefer Print: Insights for Marketers For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print.... by Randy Smith | Oct 14, 2025 | Blog, DIRECT MAIL, Marketing, Uncategorized
Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct... by Randy Smith | Oct 1, 2025 | CONTENT MARKETING, DIRECT MAIL, Marketing, PRINT
No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great... by Randy Smith | Sep 25, 2025 | CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, PRINT, Uncategorized
Commercial Printing and Direct Mailing Campaigns Services That Drive Results At NextPage, our commercial printing services for marketing campaigns include the latest equipment and expert staff. Combined, it’s the catalyst for powerful, performance-driven multi-channel...
