Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...
This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica will be hosting a seminar at the NextPage offices entitled “How to Grow your...
Hard to believe it’s been 50 years this week since the Beatles released their landmark album, Sgt. Pepper’s Lonely Hearts Club Band. The album is not only regarded as one of the best of all time, but forever changed the way music is performed, recorded and mixed. Many of the innovative sounds and techniques applied...
The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...
Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. Their continued usefulness is due in large part to new applications for their usage and changes to marketing channels....
The one thing marketing professionals all agree on when it comes to the best way to measure marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies. The ‘best’ way to measure your success is to know what your success...
The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy....
Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm responsible for the tabulation of the Oscar ballots and the envelopes announcing the winners, apologized in...
There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...
