Is Your Digital Life Missing Something?
Post

Is Your Digital Life Missing Something?

When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the mail! When a catalog is sent to a recipient, you...

Posted by September 14, 2020September 10, 2020
COVID-19 Presents New Opportunities for Multi-Channel Marketing
Post

COVID-19 Presents New Opportunities for Multi-Channel Marketing

“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli. With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to...

Posted by August 24, 2020August 31, 2020
Be the Mailbox: Your 5-Point Plan to Direct Mail Success
Post

Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...

7 Ways to Get Your Direct Mail Noticed
Post

7 Ways to Get Your Direct Mail Noticed

When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to speak, here are seven direct...

Posted by September 25, 2019September 27, 2019
Turning Your Direct Mail Campaign Into the Next Great Story
Post

Turning Your Direct Mail Campaign Into the Next Great Story

Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you want your audience to walk away with when...

Is Augmented Reality the Future of Direct Mail?
Post

Is Augmented Reality the Future of Direct Mail?

Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns.  Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope.  A relatively new development in direct mail enhancement that is gaining significant traction is...

Posted by October 23, 2018October 23, 2018
How to Merge Email and Direct Mail for Powerful Holiday Marketing
Post

How to Merge Email and Direct Mail for Powerful Holiday Marketing

For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....

Posted by October 9, 2018May 29, 2019
How to Increase Direct Mail Responses with Variable Data Printing
Post

How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have...

How a Casino Uses Variable Data in Direct Mail
Post

How a Casino Uses Variable Data in Direct Mail

Personalized content drives response rates up to ten times more by targeting individual consumers, and direct mail remains one of the most responsive communication channels. Knowing this, a personalized direct mail campaign is like the Super Bowl of print marketing. Direct mail can have thousands of letters, postcards, or envelopes that all look the same...

How to Get Started with Every Door Direct Mail
Post

How to Get Started with Every Door Direct Mail

You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every Door Direct Mail, or EDDM, is...