New USPS Service Lets You See Your Mail Digitally Before It Arrives
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New USPS Service Lets You See Your Mail Digitally Before It Arrives

Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...

5 Reasons Why QR Codes Are Still Relevant and Important
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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. Their continued usefulness is due in large part to new applications for their usage and changes to marketing channels....

7 Ways to Track the Response Rate of Direct Mail
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7 Ways to Track the Response Rate of Direct Mail

The one thing marketing professionals all agree on when it comes to the best way to measure marketing success?  There isn’t one.  The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies.  The ‘best’ way to measure your success is to know what your success...

How to Seamlessly Merge Social Media and Direct Mail
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How to Seamlessly Merge Social Media and Direct Mail

The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy....

The Envelope – More Important than Ever:  What an Academy Awards fail means for your direct mail
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The Envelope – More Important than Ever: What an Academy Awards fail means for your direct mail

Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm responsible for the tabulation of the Oscar ballots and the envelopes announcing the winners, apologized in...

Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...

Does your Direct Mail Need Bright Shiny Objects?
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Does your Direct Mail Need Bright Shiny Objects?

The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit people. Put things back where you found them. Clean up your own mess. Don’t take things that aren’t yours. Say you’re...

How to be a Direct Mail Superhero
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How to be a Direct Mail Superhero

                Your event is in 3 weeks.  You have the design for your direct mail piece in the can and have selected your printing/mailing vendor.  And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?”  The...

5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

                          A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have...

A Designer’s Guide: Saddle-Stitched Books
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A Designer’s Guide: Saddle-Stitched Books

Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...