Why IP Targeting is The Postman of the Internet [Infographic]
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Why IP Targeting is The Postman of the Internet [Infographic]

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...

Millennials Like Getting Direct Mail, Here’s Why
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Millennials Like Getting Direct Mail, Here’s Why

The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their digital advertisements online because that’s where...

4 Easy Ways to Track the Success of Your Direct Mail Campaign
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4 Easy Ways to Track the Success of Your Direct Mail Campaign

Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...

You Get What You Pay For With Mass Market Direct Mail
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You Get What You Pay For With Mass Market Direct Mail

One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual...

How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?
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How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...

How do Monthly Donors Compare to Annual Fund Donors?
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How do Monthly Donors Compare to Annual Fund Donors?

This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica will be hosting a seminar at the NextPage offices entitled “How to Grow your...

What Can Marketers Learn From The Beatles’ 4-Track Masterpiece?
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What Can Marketers Learn From The Beatles’ 4-Track Masterpiece?

Hard to believe it’s been 50 years this week since the Beatles released their landmark album, Sgt. Pepper’s Lonely Hearts Club Band. The album is not only regarded as one of the best of all time, but forever changed the way music is performed, recorded and mixed. Many of the innovative sounds and techniques applied...

Why Direct Mail is More Memorable
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Why Direct Mail is More Memorable

The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...

New USPS Service Lets You See Your Mail Digitally Before It Arrives
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New USPS Service Lets You See Your Mail Digitally Before It Arrives

Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...

5 Reasons Why QR Codes Are Still Relevant and Important
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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. Their continued usefulness is due in large part to new applications for their usage and changes to marketing channels....