![Direct Mail Strategies for Trade Show Success [PODCAST]](https://gonextpage.com/wp-content/uploads/2018/06/Gina-podcast-500x500.png "Direct Mail Strategies for Trade Show Success [PODCAST]")
Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with technology for a whole new life. Specifically, Danner talked about...
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...
Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a picket sign with the recipient’s name on it for a personal touch. The...
![How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]](https://gonextpage.com/wp-content/uploads/2018/05/Screenshot_5-500x500.jpg "How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]")
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have...
Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can...
Envelopes are the very first thing people see when they receive direct mail, so how do you catch their attention long enough for them to open it? A new product called Shape-Cut envelopes takes your direct mail to a new level. Shape-Cut envelopes are standard business envelopes with a special die-cut shape on the left...
Direct mail envelopes should have copy written on them. You’re probably thinking, “I thought all the writing went inside the envelope.” Most of it does, but those key points are useless if the envelope doesn’t get opened. After you’ve successfully caught the consumer’s attention with the colors, they then examine what’s written on the envelope....
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with their home computer or laptop IP address so you can...
