With over 25 years of experience, Gina brings extensive knowledge of the print industry and integrated marketing to the table. She leads vision and strategic planning at NextPage and ensures the company is a great place to be for both employees and clients. Gina always has her eye on the future but knows how to drive results today.
Gina Danner is owner and CEO of NextPage, a Kansas City commercial, large format, direct mail and variable data printing (VDP) company founded in 1988. She has led the company since 1990 alongside Larry Wittmeyer, Jr., Brian Vestle, Craig Roeder, and Sam Sewell, taking it from Mail Print to NextPage and from offset printing to data-driven, personalized direct mail.
Under Gina, NextPage was an early HP digital press test site, launched an online marketing asset portal in 2001 and introduced automated sales-touch mailings in 2007. Today the company runs print automation programs that turn customer data into triggered mailings. For Ferrellgas, an automated reminder program doubled response from 15% to 30% while cutting staff time and increasing speed to market.
Gina’s approach connects five steps: data, targeting, campaign, print and measurement. She writes about variable data printing, print automation, life-stage segmentation and direct mail measurement for credit unions, community banks, healthcare organizations and nonprofits. She publishes Elevate, a magazine for financial institution marketers and Connect, a magazine for marketers. In addition, Gina has sat on numerous boards including: The Central Exchange, NAWBO KC, Operation Breakthrough, The Kansas Racquetball Association, KTEC Pipeline, The Entrepreneurial Exchange, and others. You can connect with Gina on LinkedIn.
