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BetterTargeting™ for Banks Your Bank Has Website Traffic. But Do You Have Visibility? Most bank websites attract visitors every day. The challenge is knowing who those visitors are, what they are researching, and how to reach them after they leave. Schedule a BetterTargeting™ Strategy Session Explore High-Performing Bank Campaigns Your
Direct Mail vs Digital Marketing for Banks Digital channels dominate marketing conversations but in banking they are not always delivering the trust, engagement, or response rates needed to drive real growth. Email fatigue is rising. Paid media costs continue climbing. Digital-only strategies often fail to reach high-value, qualified prospects. Meanwhile,
Why do banks still use direct mail marketing? Banks continue to use direct mail marketing because it builds trust, reaches households directly, and produces higher response rates than many digital channels. When combined with data targeting, personalization, and digital follow-ups, direct mail becomes a powerful omnichannel marketing tool that improves
From data-driven direct mail campaigns to integrated print + digital solutions, we’re here to help banks grow with confidence.
In our overly connected digital world, physical touch is more powerful than ever. The “return of touch” is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile embellishments deliver. Think of things like an embossed logo, a foil stamp, or a spot
Mid-size companies often grapple with an uncomfortable truth: they’re expected to execute campaigns with the ambition and impact of an enterprise, yet they lack the team size, budget, and tech stack to match. Marketing teams make up only about 3–4% of the workforce in mid-sized companies. This is much lower
The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers operate today. Financial institutions following best practices can effectively implement data segmentation and
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment over time— remember that in marketing, frequency matters. • Choose partners
When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into brand advertising and other
Direct mail remains a powerful tool in the banking sector’s marketing toolbox. Despite the prevalence of online platforms, the physical aspect of direct mail can significantly enhance customer engagement and retention rates. However, one of the most pressing questions banks face today is, “How often should we send direct mail
