Marketing

Summer presents a unique set of opportunities and challenges for nonprofit marketing. As routines change and many people shift into a slower pace of life, nonprofits can capitalize on this time to engage with their communities, boost awareness, and drive donations. However, the relaxed nature of summer means that traditional

Industries across the board have felt the pinch of fluctuating supply costs, and the print industry is no exception. With paper prices on an upward trajectory, print buyers and marketers are facing new challenges that could significantly affect their strategies and budgets. This blog post explores the factors driving the

The collaboration between marketing agencies and print companies plays a critical role in creating a smooth and long lasting operation. Ensuring a smooth and successful partnership requires marketing agencies to ask the right questions before embarking on projects. Here’s a comprehensive guide on the “must ask” questions marketing agencies should

The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves related but different paper measurements. Paper weight

In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail marketing trends and 2024

One of the hottest topics in the world of marketing is the impact on the growing number of women in the industry. One of the reasons it is such a popular topic is that it has been shown that marketing initiatives led by women, as well as their agencies and

When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor you might not think about

Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while also helping the health insurance company

A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can make comments and suggestions.

One of the main concerns shared by retailers is the need to be top of mind and increase engagement with customers. A co-branding strategy helps to increase the marketing reach of the retailers who are partnering on a branding strategy. If you are not sure “What is co-branding?” is all