Working from home. A concept suddenly thrust into our daily lives. And while many entrepreneurs have long since mastered the art of working virtually, for many it is a new-and at times-scary proposition. Working outside your traditional office environment can seem isolating. But you can do it. Just remember: It is more than a mindset...
It should come to no surprise that the Covid-19 pandemic has ruined several aspects of life for us in the beginning of the new year. Birthdays seem to be less exciting, concerts are canceled, social distancing has dwindled social interactions with our friends, shopping at our favorite stores has reduced to online ordering only. In...
Brand Extract’s Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has...
Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm...
Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today’s brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear...
Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect...
Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...
Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...
When your brand is more about the cause than the money During the 2011 Thanksgiving shopping season, outdoor gear and apparel designer Patagonia ran an ad that turned more than a few heads. In big, bold letters, the ad read, “Don’t buy this jacket.” A closer look at the brand’s decision showed how it detailed...
A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. A brand needs to be distinct and consistent, meaning all things associated with it should share similar qualities. It should be pleasing to the eye so that it is able...
