When your brand is more about the cause than the money During the 2011 Thanksgiving shopping season, outdoor gear and apparel designer Patagonia ran an ad that turned more than a few heads. In big, bold letters, the ad read, “Don’t buy this jacket.” A closer look at the brand’s decision showed how it detailed...
A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. A brand needs to be distinct and consistent, meaning all things associated with it should share similar qualities. It should be pleasing to the eye so that it is able...
It’s hard for everyone to agree, especially in the workplace. It seems that there will always be someone who isn’t happy when it comes to decisions. While it might be true that you can’t completely please everyone, you can compromise. In order to make the best decision, it is essential to hear everyone’s input so...
From the years 2010 to 2019 the design industry has changed, particularly in terms of text, layout, and technology. The design industry has changed a lot from the years 2010 to 2019. In the timeframe of almost ten years, various styles have trended for logos, web design, layout, and much more. There have been many...
With 2020 just around the corner, the design community is wondering what next year will bring. Research shows design is trending in many different ways. Here are some of the trends you’ll be seeing. Monochromatic Simple is in! Do you remember the enthusiastic use of duotone from a few years ago? Well, there has been...
How creatives see the landscape shaping By Alyssa Ruane Modern times call for new approaches to decades-old practices. Anyone in the marketing landscape today realizes this-with AR and VR disrupting reality and consumers’ tastes shifting with a single tweet-the brand playing field has never been more robust, crowded or exciting. As a full-circle brand experience...
Practicing the grand old art of reinvention Mickey and Minnie Mouse. Donald Duck. Goofy. Winnie The Pooh. Tigger. You can come up with scores of reasons as to why Disney World is known as the happiest place on earth. Who could walk away not feeling that way? Look at the Disney business model. When you...
Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...
