Understanding the Significance of Color Management in Printing
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Understanding the Significance of Color Management in Printing

Have you ever had an issue where you print a full-color image and it comes out looking nothing like it did on screen? Perhaps it’s too dark, too faded, not red enough, or the colors are blending when they shouldn’t. This is likely a color management problem. There’s a big difference between what we can...

How Direct Mail Coupons Help New Businesses Bring In Customers
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How Direct Mail Coupons Help New Businesses Bring In Customers

You just started your own business. Congratulations! Now what? It’s a brand new business that nobody knows about, and you have to somehow create exposure and excitement so people will want to buy from you. It’s challenging, but not impossible. Every successful business in the world started where you are now. There are many things...

How Direct Mail Can Boost Trade Show Attendance
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How Direct Mail Can Boost Trade Show Attendance

It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy bowl and wait for the show to begin. Lots of...

The 4 Most Popular Formats of Direct Mail
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The 4 Most Popular Formats of Direct Mail

With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting a format is to make sure the direct mail’s presentation squares with your content. You’re not going to announce a one-day sale in a copious catalog—just as there’s no way a postcard is going to...

Posted by June 21, 2018June 22, 2018
Why Non-Profits Should Use Variable Data Printing in Direct Mail
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Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...

How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]
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How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]

Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...

IKEA Releases Print Ad That Helps You Sleep
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IKEA Releases Print Ad That Helps You Sleep

The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...

How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement
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How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement

In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...

Why Envelope Colors Matter in Direct Mail
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Why Envelope Colors Matter in Direct Mail

If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. A good direct mail envelope has excellent copy, design, and color. But color is what...