How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]
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How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]

Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...

IKEA Releases Print Ad That Helps You Sleep
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IKEA Releases Print Ad That Helps You Sleep

The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...

How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement
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How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement

In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...

Why Envelope Colors Matter in Direct Mail
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Why Envelope Colors Matter in Direct Mail

If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. A good direct mail envelope has excellent copy, design, and color. But color is what...

How New Shape-Cut Envelopes Redefine Direct Mail
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How New Shape-Cut Envelopes Redefine Direct Mail

A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. With new shape-cut envelopes, the graphic design trails off the edge to create a unique visual impression with its recipients. They’re also USPS-approved and qualify for standard postage rates....

Bioprinting – 3D Printing That Can Save Lives
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Bioprinting – 3D Printing That Can Save Lives

Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s no time to wait for a donor, so they take some of your cells and 3D print a perfectly matched new one for you. Now you have a new working kidney and nobody had to lose one. This...

Why Printed Information Storage is Safer Than Electronic
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Why Printed Information Storage is Safer Than Electronic

The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” highlights interesting consumer feedback on print vs digital. In recent years, there has been an explosion of data breaches in the financial, business and healthcare sectors. This has made people everywhere sit up and take notice of where and how...

How to Use Direct Mail for Customer Reactivation
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How to Use Direct Mail for Customer Reactivation

After all you’ve been through, are you going to let them walk away without even checking in to see how they’re doing? Do you even know why they broke up with you? It’s not you, it’s them. Ok, it might be you. There are many possible reasons why some customers haven’t done business with you...

Going Paperless May Not Be Greener [Infographic]
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Going Paperless May Not Be Greener [Infographic]

In the past few years, some buzzwords that have permeated workplaces include “going green” or “going paperless”. Every time you use the copier you are “killing trees”. Paper is made from trees, but the fact is, using paper may not only be the greener option, it may be more affordable than you may think. Statistics...

Ultra Violet is Pantone’s 2018 Color of the Year
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Ultra Violet is Pantone’s 2018 Color of the Year

Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are...