How Direct Mail Can Boost Trade Show Attendance
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How Direct Mail Can Boost Trade Show Attendance

It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy bowl and wait for the show to begin. Lots of...

The 4 Most Popular Formats of Direct Mail
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The 4 Most Popular Formats of Direct Mail

With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting a format is to make sure the direct mail’s presentation squares with your content. You’re not going to announce a one-day sale in a copious catalog—just as there’s no way a postcard is going to...

Posted by June 21, 2018June 22, 2018
Why Non-Profits Should Use Variable Data Printing in Direct Mail
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Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...

How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]
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How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]

Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...

IKEA Releases Print Ad That Helps You Sleep
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IKEA Releases Print Ad That Helps You Sleep

The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...

How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement
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How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement

In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...

Why Envelope Colors Matter in Direct Mail
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Why Envelope Colors Matter in Direct Mail

If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. A good direct mail envelope has excellent copy, design, and color. But color is what...

How New Shape-Cut Envelopes Redefine Direct Mail
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How New Shape-Cut Envelopes Redefine Direct Mail

A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. With new shape-cut envelopes, the graphic design trails off the edge to create a unique visual impression with its recipients. They’re also USPS-approved and qualify for standard postage rates....

Bioprinting – 3D Printing That Can Save Lives
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Bioprinting – 3D Printing That Can Save Lives

Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s no time to wait for a donor, so they take some of your cells and 3D print a perfectly matched new one for you. Now you have a new working kidney and nobody had to lose one. This...