How One Charity’s Direct Mail Envelope Caught My Eye
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How One Charity’s Direct Mail Envelope Caught My Eye

Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of Christmas lights danced along the edges,...

9 Ways to Boost Your Next Direct Mail Marketing Campaign
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9 Ways to Boost Your Next Direct Mail Marketing Campaign

In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They are simple to use and easy to track....

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

Print Stays Strong Among Content Marketing Channels
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Print Stays Strong Among Content Marketing Channels

Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....

4 Reasons Printed Textbooks Are Better Than Digital
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4 Reasons Printed Textbooks Are Better Than Digital

*Bell rings* It’s August and you know what that means. Back to school! But let’s be honest, nobody is excited. The kids are sad that summer is over and parents are stressed about the infamous “back to school shopping.” College textbooks are the bulk of what you need to buy and they’re notoriously expensive. My...

Why Craftsmanship is Still Important in Printing
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Why Craftsmanship is Still Important in Printing

Browsing catalogs that came in the mail was one of my favorite parts of the holidays when I was a kid. I would look at the pictures and read about this season’s new gadgets and toys and yell “Mom, I want that!” I realize now from working in marketing as an adult that a great...

There’s No Substitute for the Emotional Connection of Paper
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There’s No Substitute for the Emotional Connection of Paper

In 2016, the Paper & Packaging Board hired Heart+Mind Strategies to study the emotional connection people have with paper. Researchers asked subjects to touch different types of paper and choose their favorite based on its tangible qualities. Subjects then were asked a series of questions designed to regress their decision-making process and reveal the emotions...

Why Direct Mail is More Memorable
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Why Direct Mail is More Memorable

The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...

Welcome Our New 24,250 lb. Bundle of Joy
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Welcome Our New 24,250 lb. Bundle of Joy

We usually aren’t the type to toot our horn on things we’ve done or advances we’ve made, but we think this is pretty cool. We added to our family of state-of-the-art presses the HP Indigo 12000 Digital Press, and we’re excited about the new opportunities this offers our customers. First of all the digital press...

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