You’re Surrounded
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You’re Surrounded

Have you had your media overdose today? Digital media, social media, print media. We are so inundated with stimuli that we may not even be aware of how much media we are exposed to in a single day. Just for fun, try to guess how many pieces of media you have seen or heard today?...

Posted by September 14, 2015January 16, 2017
Straight From the Marketing Department at Carnegie Mellon
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Straight From the Marketing Department at Carnegie Mellon

In our April Edition of Connect Magazine we featured branding strategist Melissa Murphy in a Q&A format. She is a nationally recognized branding and communications strategist and an adjunct professor of marketing at Carnegie Mellon University, where she lectures on topics such as “Branding From the Inside Out” and “Creating and Growing Your Personal Brand.”  These are my favorite...

Nonprofit Spotlight on Harvesters
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Nonprofit Spotlight on Harvesters

Here at NextPage we like to raise awareness of some of the great area non-profits that we partner with. Harvesters is one of those organizations. Many people in our area are familiar with Harvesters, they have a number of barrels placed in grocery stores around town and they have done an outstanding job of raising awareness about...

Data-Driven Segmentation & Messaging
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Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is all about the data....

NextPage to Move Further Underground
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NextPage to Move Further Underground

NextPage, a longtime tenant in the Hunt Midwest Underground facility in Kansas City has made a strategic decision to move their facility further underground. Construction will begin next week on the firm’s new bunker that will be 1,000 feet below the parking lot in the current Hunt Midwest space. NextPage employees will ride a special...

The Stress Institute’s Kathleen Hall on the art of living mindfully
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The Stress Institute’s Kathleen Hall on the art of living mindfully

Dr. Kathleen Hall knows the impact stress has on our daily endeavors. As founder and CEO of The Stress Institute and Mindful Living Network, she has had a front row seat to just how much havoc it can wreak on every thought, every word and every action we take. Today, the internationally recognized ambassador for mindful living provides individuals, corporations and organizations...

Grandma Doesn’t Wear High Heels!
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Grandma Doesn’t Wear High Heels!

This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels?  When was the last time my friend bought a pair of...

Pantone’s Color of the Year 2014
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Pantone’s Color of the Year 2014

2014 is here! It’s that time of year for the “best of” lists and predictions for the year to come. With that in mind, we thought we’d share the 2014 color of the year from PANTONE. There is also a list of past winners since 2000. Have you used any of those in your designs?...

10 Tips for a Higher R.O.I Using VDP for B2B Marketing
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10 Tips for a Higher R.O.I Using VDP for B2B Marketing

Creative Variable Data Printing Services If you are looking to increase response rates and cut costs, we have some creative ideas in which you can use Variable Data Printing. Before saying something like, “We already use data printing services”, ask yourself a few questions – How well is it working for you? Are you receiving...

8 Ways You Can Start Mining For Data
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8 Ways You Can Start Mining For Data

Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual through data. However, collecting and analyzing data can be so...

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