How to Create an Effective Data-Driven Marketing Strategy
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How to Create an Effective Data-Driven Marketing Strategy

Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that resonate with customers, whether it’s through direct mail, email, social...

How to Merge Email and Direct Mail for Powerful Holiday Marketing
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How to Merge Email and Direct Mail for Powerful Holiday Marketing

For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....

How Combining Local SEO with Direct Mail Can Increase Brand Visibility
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How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

7 Reasons Why Direct Mail Gets High Response Rates
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7 Reasons Why Direct Mail Gets High Response Rates

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...

Posted by May 10, 2018May 10, 2018
5 Tips For Improving Your Customer Engagement
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5 Tips For Improving Your Customer Engagement

Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had spent decades honing with the input of customers. Suddenly, the company that had separated from the...

Posted by March 29, 2018March 29, 2018
5 Ways to Decrease Your Email Unsubscribe Rates
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5 Ways to Decrease Your Email Unsubscribe Rates

Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to fulfill those requests within 10 business days. This doesn’t have...

6 Commercial Characters Who Make Great Halloween Costumes
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6 Commercial Characters Who Make Great Halloween Costumes

Halloween is one day a year when brands can really see how much their advertising has impacted American culture by how many costumes look like their mascots. It’s a one-of-a-kind PR tactic. Kids and adults love to dress as their favorite movie and TV characters, but sometimes it’s the guys from commercials that people honor. ...

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

How High Value Direct Mail Can Increase Response Rates
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How High Value Direct Mail Can Increase Response Rates

NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct mail. Personalized direct mail, or variable data direct mail, uses unique content specific to each...

How Brick-and-Mortar Businesses Compete with Online Shopping
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How Brick-and-Mortar Businesses Compete with Online Shopping

According to Business Insider, there are 300 million users of Amazon.com and 50% of US online shoppers are on the Amazon mobile app. And recently, Walmart and Google joined forces to go after Amazon with voice-activated online shopping using Google Express. Today’s busy lifestyles and the ease of online shopping continue to cause trouble for...

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