Home is the new HQ
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Home is the new HQ

Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm...

Emergency Kit
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Emergency Kit

Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today’s brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear...

Why finding a cause to back is the strategy your brand needs now
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Why finding a cause to back is the strategy your brand needs now

Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect...

Make it Count, Make it Real
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Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
Be the Mailbox: Your 5-Point Plan to Direct Mail Success
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Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...

The Importance of Branding Consistency
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The Importance of Branding Consistency

A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. A brand needs to be distinct and consistent, meaning all things associated with it should share similar qualities. It should be pleasing to the eye so that it is able...

Making Decisions As A Team
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Making Decisions As A Team

It’s hard for everyone to agree, especially in the workplace. It seems that there will always be someone who isn’t happy when it comes to decisions. While it might be true that you can’t completely please everyone, you can compromise. In order to make the best decision, it is essential to hear everyone’s input so...

Lane Change
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Lane Change

Practicing the grand old art of reinvention Mickey and Minnie Mouse. Donald Duck. Goofy. Winnie The Pooh. Tigger. You can come up with scores of reasons as to why Disney World is known as the happiest place on earth. Who could walk away not feeling that way? Look at the Disney business model. When you...

Blue Ocean Shift: Competition Redefined
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Blue Ocean Shift: Competition Redefined

In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Embraced by organizations and industries worldwide,...

Are You Learning the Right Things from Your Data?
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Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention....