The Importance of Branding Consistency
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The Importance of Branding Consistency

A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. A brand needs to be distinct and consistent, meaning all things associated with it should share similar qualities. It should be pleasing to the eye so that it is able...

Making Decisions As A Team
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Making Decisions As A Team

It’s hard for everyone to agree, especially in the workplace. It seems that there will always be someone who isn’t happy when it comes to decisions. While it might be true that you can’t completely please everyone, you can compromise. In order to make the best decision, it is essential to hear everyone’s input so...

Lane Change
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Lane Change

Practicing the grand old art of reinvention Mickey and Minnie Mouse. Donald Duck. Goofy. Winnie The Pooh. Tigger. You can come up with scores of reasons as to why Disney World is known as the happiest place on earth. Who could walk away not feeling that way? Look at the Disney business model. When you...

Blue Ocean Shift: Competition Redefined
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Blue Ocean Shift: Competition Redefined

In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Embraced by organizations and industries worldwide,...

Are You Learning the Right Things from Your Data?
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Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention....

Trending with Denise Kohnke
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Trending with Denise Kohnke

Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The executive director of marketing firm House United and author of “All...

Building the Perfect Business Strategy
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Building the Perfect Business Strategy

T. Boone Pickens once said, “A fool with a plan can outsmart a genius with no plan.” It’s a quote that Robert Thomas Bethel takes to heart. As the orchestrator of 77 business turnarounds over the past 50 years, Bethel rose to the task of being a Mr. Fix-it the old-fashioned way he lived it....

5 ways to build a content marketing strategy that works
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5 ways to build a content marketing strategy that works

It started as a whim, really. You could use content to market your brand, tell your story and intimately connect with your community. Guess what? It worked. Today, marketers are developing processes and strategies around content marketing. Go figure. And here’s the thing—content marketing has gone way beyond a tactic; it is often central to...

Content, My Content
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Content, My Content

Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed anytime there are more than 10 pieces of content to read, while 42 percent draw the...