Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will help you adapt your focus....
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much like...
Thomas Michael Hogg noticed something different during the past year-something he did not expect when the world was thrust into an on again, off again ride of unprecedented consequences caused by a once-in-a-lifetime pandemic. Solidarity. His clients-which over the years have included brands like PepsiCo (Germany), adidas (Germany), Campbell’s Soup, Johnson Controls-seemed to be more...
Understanding the ins and outs of family businesses You can’t choose your family, but how does that impact the family business? Family conflict and different ideas and leadership styles all play a role. Understanding the ins and outs is crucial in how you approach them as a client. Dr. Josh Baron and Rob Lachenauer share...
Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, “Unlocking the Customer Value Chain,” he details the disruption in traditional models of business. As a former Lumry Family Associate Professor at Harvard Business School,...
A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming or video on demand, “over the top”...
Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to blur the lines for everything and everyone, especially marketers, whose “new normal” presents persistent challenges to...
In Deloitte Insights’ recently published “2021 Global Marketing Trends” report, the loss of confidence among executives to influence their peers is staggering but not all that surprising. In a world that has become fairly self-oriented, it turns out that the confidence that CMOs have influencing their associates and making an impact fell from 5% to...
Ask any of today’s marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how they feel about the company. A brand narrative creates a connection by...
BUSINESS AND MARKETING TRENDS IN THE NEW NORMAL The COVID-19 storm has torn through the world, leaving a different landscape for marketers to pick their way through. Things that were once relevant have been tossed aside, and new things have taken their place. While change is still underway, it is certain that things will never...
