Custom Content FAQ
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Custom Content FAQ

The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000’s. You’ve heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to...

Step It Up
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Step It Up

The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to...

Committed to Security Both In and Out
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Committed to Security Both In and Out

When it comes to finding the right fit to handle your direct mail needs, you want to make sure the company you choose is one you can trust to carefully keep your information protected. NextPage delivers that promise both in and out, between our secure location and our SOC 2 Type 2 information security compliance....

What is Your Plan for a “Mysterious” Market?
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What is Your Plan for a “Mysterious” Market?

The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, shadowy,...

Don’t You Have Better Things To Do?
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Don’t You Have Better Things To Do?

Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that marketing can be done behind the scenes, automatically so that you can do what you do best, which...

The Compound Effect of Multiple Touches
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The Compound Effect of Multiple Touches

“To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20- to 30-second ‘touches’ (via phone, email, and direct mail).” – Jill Konrath, author of SNAP Selling The methods of reaching your targeted audience today are numerous: email, direct mail, web, apps, the list goes...

Saying Thank You The Right Way
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Saying Thank You The Right Way

Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship between you and your customers. Below is a...

Posted by September 15, 2014January 18, 2018
Success with Web-to-Print — Part 1
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Success with Web-to-Print — Part 1

Web-to-print is finding its place as a mainstream solution for solving document management and marketing challenges that deserves serious consideration for marketers of all sizes. If you are thinking about folding Web-to-print into your document management and marketing mix, here is a set of three “critical success factors” you want to keep in mind. This is...

Tips for Writing Irresistible Direct Marketing Content: Part 5
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Tips for Writing Irresistible Direct Marketing Content: Part 5

We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable expectations with your marketing materials. Be truthful to your...

Tips for Writing Irresistible Direct Marketing Content: Part 4
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Tips for Writing Irresistible Direct Marketing Content: Part 4

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each greeting with your customer’s name and anything else you know about your customer. Include Numbers: Including numbers and symbols...