What Causes Marketers the Most Stress?
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What Causes Marketers the Most Stress?

Quick, what’s the part of your job that gives you the biggest amount of daily stress?  It probably isn’t a surprise that in the life of today’s marketing leader the stress-inducers are, well, everything. A survey done by work management company Workfront and conducted online by MarketingProfs, found that over 60% of marketers are stressed and 25% said...

Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Want to Engage the Millennial Market? Use Their Mailbox
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Want to Engage the Millennial Market? Use Their Mailbox

The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds cite using...

Mailboxes Don’t Have Spam Filters
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Mailboxes Don’t Have Spam Filters

Or Delete Buttons Ok, so you know the statistics.   You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t open your email, you are keeping the...

Amazon Takes on the World, and Wal-Mart
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Amazon Takes on the World, and Wal-Mart

Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day sale is exclusive to Amazon’s Prime customers; a $99 per year...

Why Your Marketing Resume is Probably Obsolete ~ Part 2 of 3
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Why Your Marketing Resume is Probably Obsolete ~ Part 2 of 3

Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as science. Marketing professionals at every level are being tasked with making...

Success with Web-to-Print — Part 2
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Success with Web-to-Print — Part 2

Three more helpful tips to help you succeed with web-to-print technology. This is the second in a three part series that covers helpful tips for companies that are using web-to-print solutions for marketing and document management. Think about pricing, not in terms of individual project cost or per-piece cost, but how the entire solution impacts...

7 Ways you can save money now with a web-to-print solution
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7 Ways you can save money now with a web-to-print solution

Time savings There can be tremendous time saved by using the template-based structure of a web-to-print solution to create, re-size, and repurpose documents. Reduction in fulfillment errors Especially in a high-volume corporate environment, fulfillment is often handled manually, so human error rates can be very high. By moving to an automated system, errors can be...

What the heck am I supposed to write about?
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What the heck am I supposed to write about?

Content creation is all the rage right now and for good reason. Buyers are looking for answers to their problems by searching the web for answers. Back in the day, they’d call your company and start asking questions but these days, they look for as much information as they can possibly find without talking to...

Sensory Branding: Help your prospect connect with your brand
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Sensory Branding: Help your prospect connect with your brand

The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be utilized immediately. Without our five senses we wouldn’t know what...