How to Increase Direct Mail Responses with Variable Data Printing
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How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have...

Posted by September 20, 2018September 20, 2018
How to Get Started with Every Door Direct Mail
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How to Get Started with Every Door Direct Mail

You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every Door Direct Mail, or EDDM, is...

Benefits of Engaging Customers Through Direct Marketing
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Benefits of Engaging Customers Through Direct Marketing

Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them, they’ll churn very soon. For example, a Gallup research study has shown that companies...

How Combining Local SEO with Direct Mail Can Increase Brand Visibility
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How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

7 Reasons Why Direct Mail Gets High Response Rates
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7 Reasons Why Direct Mail Gets High Response Rates

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...

Posted by May 10, 2018May 10, 2018
4 Easy Ways to Track the Success of Your Direct Mail Campaign
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4 Easy Ways to Track the Success of Your Direct Mail Campaign

Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...

You Get What You Pay For With Mass Market Direct Mail
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You Get What You Pay For With Mass Market Direct Mail

One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual...

How do Monthly Donors Compare to Annual Fund Donors?
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How do Monthly Donors Compare to Annual Fund Donors?

This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica will be hosting a seminar at the NextPage offices entitled “How to Grow your...