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The Impact of the Envelope: Elevating Your Direct Mail Campaigns

The Impact of the Envelope: Elevating Your Direct Mail Campaigns

by Jennifer Turgeon | Dec 18, 2024 | DIRECT MAIL, DIRECT MARKETING

The Impact of the Envelope: Elevating Your Direct Mail Campaigns   An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool....
New Game, More Defined Strategies

New Game, More Defined Strategies

by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY

A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming...
How to Increase Direct Mail Responses with Variable Data Printing

How to Increase Direct Mail Responses with Variable Data Printing

by Admin | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
From Pumpkin Spice to Holiday Cards

From Pumpkin Spice to Holiday Cards

by Admin | Sep 30, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING

You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds. You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little...
Multi-Channel Success Could be Easy as 1-2-3

Multi-Channel Success Could be Easy as 1-2-3

by Admin | Mar 6, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story...
Personalized Marketing: What You Need to Know!

Personalized Marketing: What You Need to Know!

by Admin | Sep 5, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention....
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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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