Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a picket sign with the recipient’s name on it for a personal touch. The...
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...
Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of dollars in the so-called “Pepsi Refresh Project.” Their main aim was to...
Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...
One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual...
This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica will be hosting a seminar at the NextPage offices entitled “How to Grow your...
The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...
The one thing marketing professionals all agree on when it comes to the best way to measure marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies. The ‘best’ way to measure your success is to know what your success...
The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy....
The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit people. Put things back where you found them. Clean up your own mess. Don’t take things that aren’t yours. Say you’re...
