Does your Direct Mail Need Bright Shiny Objects?
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Does your Direct Mail Need Bright Shiny Objects?

The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit people. Put things back where you found them. Clean up your own mess. Don’t take things that aren’t yours. Say you’re...

Print Stays Strong
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Print Stays Strong

        In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow.                 2. Direct Mail is Still a Strong Choice.        ...

What Time Slot Did Your Super Bowl Ad Get?
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What Time Slot Did Your Super Bowl Ad Get?

It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their favorite brand that they can’t wait to see, hoping they...

What Goes Around Comes Around – In Print
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What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed the resurgence...

Why You Should Approach Your Marketing Like A Pastry Chef
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Why You Should Approach Your Marketing Like A Pastry Chef

As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the foundation of any solid marketing campaign. Marketers...

Want to Engage the Millennial Market? Use Their Mailbox
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Want to Engage the Millennial Market? Use Their Mailbox

The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds cite using...

QR Codes® are the LBD of Marketing
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QR Codes® are the LBD of Marketing

Not the Sexy one, the other one… The little black dress is the essential wardrobe staple, the dress that will take you practically anywhere. QR codes may not be as sexy as a little black Chanel® dress, but they are a staple, and they will take you anywhere.  Smartphones are used by 64% of the population in the...

Marketing That Moves
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Marketing That Moves

The people of the Paper & Packaging Board and their ‘How Life Unfolds’ promotional campaign are conveying the sentimental value of paper in a new and insightful way. Dare I say, they are hitting it out of the park? The campaign centers on a series of videos, each of which brings home the value of paper and...

From Pumpkin Spice to Holiday Cards
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From Pumpkin Spice to Holiday Cards

You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds.   You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little further into the future; have you thought about your year-end...

Posted by September 30, 2015January 16, 2017
What is Your Plan for a “Mysterious” Market?
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What is Your Plan for a “Mysterious” Market?

The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, shadowy,...