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New Game, More Defined Strategies

New Game, More Defined Strategies

by | Jan 18, 2021 | Blog, CONNECT MAGAZINE, CUSTOMER EXPERIENCE, DIGITAL MARKETING, DIRECT MARKETING, Marketing, STRATEGY

A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming...
Turning Your Direct Mail Campaign Into the Next Great Story

Turning Your Direct Mail Campaign Into the Next Great Story

by NextPage | Jul 1, 2019 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, Marketing

Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you...
How to Create an Effective Data-Driven Marketing Strategy

How to Create an Effective Data-Driven Marketing Strategy

by Austin Kershaw | Oct 12, 2018 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING

Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that...
How to Increase Direct Mail Responses with Variable Data Printing

How to Increase Direct Mail Responses with Variable Data Printing

by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
How to Get Started with Every Door Direct Mail

How to Get Started with Every Door Direct Mail

by | Sep 4, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING

You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every...
Benefits of Engaging Customers Through Direct Marketing

Benefits of Engaging Customers Through Direct Marketing

by | Aug 9, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING

Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them,...
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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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