by | Jul 19, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, LOCAL SEARCH MARKETING, PERSONALIZATION, QR CODES
So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an...
by | May 30, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, PRINT
Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a...
by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...
by | Feb 15, 2018 | Blog, DIGITAL MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, Marketing, MULTI-CHANNEL MARKETING, QR CODES
Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire marketing campaign online? Well, the answer is simple- traditional marketing is still relevant, and I can prove it to you. Eight years ago, Pepsi invested millions of...
by | Jul 10, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING INTELLIGENCE, PERSONALIZATION
Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level...
by Joel | Jul 7, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE, PERSONALIZATION, VIDEOS
One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will...