Why Your POS System is Crucial to Your Marketing Plan
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Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in it’s wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign is powered by another king: data. Bill Gates once said...

Posted by October 18, 2018October 22, 2018
The Biggest Challenges of Content Strategy [Infographic]
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The Biggest Challenges of Content Strategy [Infographic]

How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The Manifest‘s “2018 Content Marketing Survey,” 51 percent of digital marketers publish...

Posted by September 18, 2018September 18, 2018
Why It’s Important to Re-Imagine Your Brand
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Why It’s Important to Re-Imagine Your Brand

Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of...

Posted by September 13, 2018September 13, 2018
How to Handle Dark Social Like a Pro
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How to Handle Dark Social Like a Pro

What is Dark Social? It’s dark. It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. While this behavior is something social media marketers should be aware of, it’s...

Posted by August 24, 2018October 4, 2018
3 Tips For Successful Marketing With Informed Delivery
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3 Tips For Successful Marketing With Informed Delivery

It can be tough to create an effective marketing campaign that cuts through the daily digital clutter. It often means changing strategies, testing new concepts and broaching new messaging territories – all things that you might approach with hesitation. But Informed Delivery from the United States Postal Service can help your business break through. The...

Posted by August 15, 2018August 28, 2018
How and When to Communicate with Buyers [Infographic]
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How and When to Communicate with Buyers [Infographic]

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths Debunked” survey, 71 percent of B2B buyers...

Posted by August 7, 2018August 7, 2018
How Marketing Automation Helps Achieve Business Objectives
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How Marketing Automation Helps Achieve Business Objectives

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your enemy, however. It can be tamed and managed. You...

Posted by July 30, 2018July 31, 2018
5 Barriers to Growth Facing Every B2B Marketer
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5 Barriers to Growth Facing Every B2B Marketer

What do you see when you look at the opportunities ahead in today’s marketing landscape? Did you plan your strategies accordingly? How about your budgets? According to a recent B2B International survey, marketers are optimistic about their growth prospects but face numerous challenges that could hold them back. Here’s a look at five tests that...

Posted by July 17, 2018July 17, 2018
How to Happily Balance Creativity and Nonconformity
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How to Happily Balance Creativity and Nonconformity

The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean up his act if he wanted to...

Posted by July 10, 2018July 10, 2018
Why Customer Experience Matters More Than Selling
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Why Customer Experience Matters More Than Selling

Stuff Happens and Happens Some More We’re inundated with a never-ending barrage of products. We have sold, promoted and bought products like it was part of our DNA. Some would argue that our entire consumerist economy is built on the idea of shoving products down our collective throats. While selling may seem like second nature...

Posted by June 29, 2018July 9, 2018