3 Tactics for Effective Customer Retention Mail
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3 Tactics for Effective Customer Retention Mail

Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail tactics to foster continued brand interactions and boost customer retention. Take an Multi-Channel Approach Direct mail becomes even more powerful...

Posted by October 26, 2018October 31, 2018
5 Ways to Recharge Your Brand
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5 Ways to Recharge Your Brand

You’ve had a nagging feeling for a while that your brand is stagnating.  It doesn’t reflect who you are or your culture, and you need a new look. And you don’t want your competitors to start taking market share because you haven’t kept up with the needs of your customers. Here’s 5 ways to get...

Posted by October 25, 2018October 25, 2018
Why Your POS System is Crucial to Your Marketing Plan
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Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in it’s wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign is powered by another king: data. Bill Gates once said...

Posted by October 18, 2018October 22, 2018
How to Merge Email and Direct Mail for Powerful Holiday Marketing
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How to Merge Email and Direct Mail for Powerful Holiday Marketing

For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....

Posted by October 9, 2018October 26, 2018
The Biggest Challenges of Content Strategy [Infographic]
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The Biggest Challenges of Content Strategy [Infographic]

How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The Manifest‘s “2018 Content Marketing Survey,” 51 percent of digital marketers publish...

Posted by September 18, 2018September 18, 2018
Why It’s Important to Re-Imagine Your Brand
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Why It’s Important to Re-Imagine Your Brand

Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of...

Posted by September 13, 2018September 13, 2018
How to Handle Dark Social Like a Pro
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How to Handle Dark Social Like a Pro

What is Dark Social? It’s dark. It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. While this behavior is something social media marketers should be aware of, it’s...

Posted by August 24, 2018October 4, 2018
3 Tips For Successful Marketing With Informed Delivery
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3 Tips For Successful Marketing With Informed Delivery

It can be tough to create an effective marketing campaign that cuts through the daily digital clutter. It often means changing strategies, testing new concepts and broaching new messaging territories – all things that you might approach with hesitation. But Informed Delivery from the United States Postal Service can help your business break through. The...

Posted by August 15, 2018November 30, 2018
How and When to Communicate with Buyers [Infographic]
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How and When to Communicate with Buyers [Infographic]

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths Debunked” survey, 71 percent of B2B buyers...

Posted by August 7, 2018August 7, 2018
How Marketing Automation Helps Achieve Business Objectives
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How Marketing Automation Helps Achieve Business Objectives

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your enemy, however. It can be tamed and managed. You...

Posted by July 30, 2018July 31, 2018