![How Prospects Seek Out Relevant Content [Infographic]](https://gonextpage.com/wp-content/uploads/2018/06/Screenshot_1-1-500x500.jpg "How Prospects Seek Out Relevant Content [Infographic]")
80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such initiatives. How do you engage with your prospects, and then how do you convert them? It’s...
The sales manager asks each member of his sales team to create a presentation for a big pitch scheduled for a key client. The best presentation wins – period. So, do you go first or let somebody else do the honors? In an eight-country study of American Idol-like contests, research shows that later singers advanced...
Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...
Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can...
Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had spent decades honing with the input of customers. Suddenly, the company that had separated from the...
![The Blogosphere Is As Crowded As Ever [Infographic]](https://gonextpage.com/wp-content/uploads/2018/03/Webp.net-resizeimage-1-500x200.jpg "The Blogosphere Is As Crowded As Ever [Infographic]")
With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy Report. Here’s a look at what they said and, as you can see, blogging makes up almost half...
![Inside the Qualities of Effective CMO’s [Infographic]](https://gonextpage.com/wp-content/uploads/2018/01/Screenshot_1-1.jpg "Inside the Qualities of Effective CMO’s [Infographic]")
So, you want to be a master marketer? If you’re looking to drive your brand’s vision, there are certain attributes you need. According to CMO Insights’ “The CMO Survey,” 16.3% say the most important quality/ability is to be the voice of your customer at the leadership table. The report was based on data from 349...
![Report Says Go Big or Go Home with Content Marketing [Infographic]](https://gonextpage.com/wp-content/uploads/2018/01/^7B4635B6DDE98E41EE57BBB4FADFB6D497B5A20282661710A5^pimgpsh_fullsize_distr-500x500.jpg "Report Says Go Big or Go Home with Content Marketing [Infographic]")
Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and Trends, North America” report, 78 percent say improved quality and focus have...
In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They are simple to use and easy to track....
