Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had spent decades honing with the input of customers. Suddenly, the company that had separated from the...
![The Blogosphere Is As Crowded As Ever [Infographic]](https://gonextpage.com/wp-content/uploads/2018/03/Webp.net-resizeimage-1-500x200.jpg "The Blogosphere Is As Crowded As Ever [Infographic]")
With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy Report. Here’s a look at what they said and, as you can see, blogging makes up almost half...
![Inside the Qualities of Effective CMO’s [Infographic]](https://gonextpage.com/wp-content/uploads/2018/01/Screenshot_1-1.jpg "Inside the Qualities of Effective CMO’s [Infographic]")
So, you want to be a master marketer? If you’re looking to drive your brand’s vision, there are certain attributes you need. According to CMO Insights’ “The CMO Survey,” 16.3% say the most important quality/ability is to be the voice of your customer at the leadership table. The report was based on data from 349...
![Report Says Go Big or Go Home with Content Marketing [Infographic]](https://gonextpage.com/wp-content/uploads/2018/01/^7B4635B6DDE98E41EE57BBB4FADFB6D497B5A20282661710A5^pimgpsh_fullsize_distr-500x500.jpg "Report Says Go Big or Go Home with Content Marketing [Infographic]")
Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and Trends, North America” report, 78 percent say improved quality and focus have...
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