5 Barriers to Growth Facing Every B2B Marketer
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5 Barriers to Growth Facing Every B2B Marketer

What do you see when you look at the opportunities ahead in today’s marketing landscape? Did you plan your strategies accordingly? How about your budgets? According to a recent B2B International survey, marketers are optimistic about their growth prospects but face numerous challenges that could hold them back. Here’s a look at five tests that...

Posted by July 17, 2018June 19, 2019
How to Happily Balance Creativity and Nonconformity
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How to Happily Balance Creativity and Nonconformity

The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean up his act if he wanted to...

Posted by July 10, 2018June 19, 2019
Why Customer Experience Matters More Than Selling
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Why Customer Experience Matters More Than Selling

Stuff Happens and Happens Some More We’re inundated with a never-ending barrage of products. We have sold, promoted and bought products like it was part of our DNA. Some would argue that our entire consumerist economy is built on the idea of shoving products down our collective throats. While selling may seem like second nature...

Posted by June 29, 2018June 19, 2019
5 Myths About Millennials and Mail
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5 Myths About Millennials and Mail

With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet....

Posted by June 28, 2018June 28, 2018
The 4 Most Popular Formats of Direct Mail
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The 4 Most Popular Formats of Direct Mail

With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting a format is to make sure the direct mail’s presentation squares with your content. You’re not going to announce a one-day sale in a copious catalog—just as there’s no way a postcard is going to...

Posted by June 21, 2018June 22, 2018
How Prospects Seek Out Relevant Content [Infographic]
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How Prospects Seek Out Relevant Content [Infographic]

80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such initiatives. How do you engage with your prospects, and then how do you convert them? It’s...

Posted by June 14, 2018June 19, 2019
Why Timing is Everything in the Workplace
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Why Timing is Everything in the Workplace

The sales manager asks each member of his sales team to create a presentation for a big pitch scheduled for a key client. The best presentation wins – period. So, do you go first or let somebody else do the honors? In an eight-country study of American Idol-like contests, research shows that later singers advanced...

Posted by May 22, 2018June 19, 2019
Why Being Curious is so Important for Today’s Brands
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Why Being Curious is so Important for Today’s Brands

Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...

Posted by May 14, 2018June 19, 2019
7 Reasons Why Direct Mail Gets High Response Rates
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7 Reasons Why Direct Mail Gets High Response Rates

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...

Posted by May 10, 2018May 10, 2018
How to Use Social Media With Direct Mail For Increased Response Rates
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How to Use Social Media With Direct Mail For Increased Response Rates

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can...

Posted by April 26, 2018May 1, 2018