Obstacle Course
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Obstacle Course

Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the “Adobe 2020 Content Management Report,” and let us know if we can help you...

Custom Content FAQ
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Custom Content FAQ

The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000’s. You’ve heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to...

Step It Up
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Step It Up

The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to...

Report Shows Marketers are Taking a Deeper Dive into Personas
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Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent, listing it as one of its leading budget...

Posted by October 31, 2018June 19, 2019
How to Increase Engagement with Multi-Channel Marketing
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How to Increase Engagement with Multi-Channel Marketing

On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel campaign, including choosing the right channels and making sure they integrate together properly to achieve optimum results. One...

Posted by October 30, 2018June 20, 2019
The Biggest Challenges of Content Strategy [Infographic]
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The Biggest Challenges of Content Strategy [Infographic]

How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The Manifest‘s “2018 Content Marketing Survey,” 51 percent of digital marketers publish...

Posted by September 18, 2018June 19, 2019
How Prospects Seek Out Relevant Content [Infographic]
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How Prospects Seek Out Relevant Content [Infographic]

80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such initiatives. How do you engage with your prospects, and then how do you convert them? It’s...

Posted by June 14, 2018June 19, 2019
Why Timing is Everything in the Workplace
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Why Timing is Everything in the Workplace

The sales manager asks each member of his sales team to create a presentation for a big pitch scheduled for a key client. The best presentation wins – period. So, do you go first or let somebody else do the honors? In an eight-country study of American Idol-like contests, research shows that later singers advanced...

Posted by May 22, 2018June 19, 2019
The Blogosphere Is As Crowded As Ever [Infographic]
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The Blogosphere Is As Crowded As Ever [Infographic]

With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy Report. Here’s a look at what they said and, as you can see, blogging makes up almost half...

Posted by March 6, 2018June 19, 2019
Report Says Go Big or Go Home with Content Marketing [Infographic]
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Report Says Go Big or Go Home with Content Marketing [Infographic]

Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and  Trends, North America” report, 78 percent say improved quality and focus have...

Posted by January 9, 2018June 19, 2019