CONTENT MARKETING

Medical marketing can be a challenge as print materials for medical advertising require more information than other types of industries. Patients want to know the services you provide whether they are surgical, pediatric care or medical imaging. They also want to learn about the quality of care you offer, if

The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing manual or a booklet to

Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you need to keep in mind: Make

If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink

Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing companies during the lockdown had a major impact on the hierarchy of

Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your business already has a brand in the

As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have a public image that is reliable and trustworthy.

There was a time in the not too distant past where you could only use offset printing techniques to create marketing materials for large campaigns. Flash forward to the present when almost 90% of marketers in the United States have reported measurable improvements in their direct mail efforts thanks to

In order to get the attention of customers, you need to be where they are and consumers are everywhere these days. There are more marketing outlets than ever before and this needs to be considered in order to develop a successful marketing strategy. Consumers now have more control than marketers

Direct mail counts as one of the oldest forms of business advertising that is still in use by companies of all sizes. Despite its age and the doubts some have about its viability, it is still one of the most efficient and cost-effective methods of achieving targeted advertising. The proper