Imagine That
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Imagine That

4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3 WONDER, WANDER, & WELLNESS As social distancing and health concerns increased,...

Put Your Money Where Your Content Is
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Put Your Money Where Your Content Is

Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed...

Making A Connection
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Making A Connection

Ask any of today’s marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how they feel about the company. A brand narrative creates a connection by...

Posted by November 23, 2020February 22, 2021
Top of the Class
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Top of the Class

8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that aligns with your brand’s content strategy,...

Obstacle Course
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Obstacle Course

Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the “Adobe 2020 Content Management Report,” and let us know if we can help you...

Custom Content FAQ
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Custom Content FAQ

The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000’s. You’ve heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to...

Step It Up
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Step It Up

The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to...

Report Shows Marketers are Taking a Deeper Dive into Personas
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Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent, listing it as one of its leading budget...

Posted by October 31, 2018February 22, 2021
How to Increase Engagement with Multi-Channel Marketing
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How to Increase Engagement with Multi-Channel Marketing

On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel campaign, including choosing the right channels and making sure they integrate together properly to achieve optimum results. One...

Posted by October 30, 2018December 23, 2020
The Biggest Challenges of Content Strategy [Infographic]
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The Biggest Challenges of Content Strategy [Infographic]

How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The Manifest‘s “2018 Content Marketing Survey,” 51 percent of digital marketers publish...

Posted by September 18, 2018February 22, 2021