How to Use Hashtags to Gain Followers
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How to Use Hashtags to Gain Followers

Throughout history, the ‘#’ sign has been used to signify the word “pound” or “number.”  Then, in 2007, a former Google employee named Chris Messina tweeted an idea that would change its meaning forever. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina // molly.com/chris (@chrismessina) August...

Consumers Trust Custom Content More Than Ads According to Study
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Consumers Trust Custom Content More Than Ads According to Study

The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is...

Posted by November 2, 2017June 19, 2019
Print Stays Strong Among Content Marketing Channels
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Print Stays Strong Among Content Marketing Channels

Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....

Posted by September 12, 2017June 19, 2019
How Snapchat Is Transforming The Way We Sell Real Estate
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How Snapchat Is Transforming The Way We Sell Real Estate

Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever...

Where Does Your Content Mix Fit In With Marketing Agency Professionals?
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Where Does Your Content Mix Fit In With Marketing Agency Professionals?

Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of marketing agencies say they create one to 10 pieces of content, on average,...

Posted by July 5, 2017June 19, 2019
The Big Three of Marketing in 2017: Data, Personalization and Content
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The Big Three of Marketing in 2017: Data, Personalization and Content

  In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and content. Here’s 9 stats that speak to the importance of these three...

Posted by May 19, 2017June 11, 2019
6 Marketing Podcasts You Should Listen To
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6 Marketing Podcasts You Should Listen To

I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc Maron’s WTF sets the standard) and all things in...

Posted by May 2, 2017June 11, 2019
How a community of bloggers can help you get more traffic
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How a community of bloggers can help you get more traffic

A few weeks ago I attended the 2017 Folk Alliance International Conference held in Kansas City. If you’re not familiar with the FAI, one way to describe it is a South by Southwest for the Folk community.  It is a 5-day gathering of like-minded musicians who love great songwriting, performing and storytelling without pretension or...

Posted by March 2, 2017March 2, 2017
What Goes Around Comes Around – In Print
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What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed the resurgence...

Search – Marketers Moving Away from Traditional Tactics
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Search – Marketers Moving Away from Traditional Tactics

A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that 73 percent of marketers now are creating content as a part of their organic...