Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
The beauty of art is that it’s all different, right? When it comes to art in offset and digital printing, whether it be recreating photographs, bringing sketches to life, or helping designs pop, certain inks are more effective than others. For example, CMYK colors are ideal for photograph recreation,
Research shows that companies with aligned sales and marketing teams are more efficient at closing deals and winning new customers. In other words, it’s more important than ever to have sales and marketing alignment to get ahead – and stay there. However, finding qualified leads, proving expertise, developing those relationships,
If you found out you had access to an unexplored treasure trove of data that could drastically increase your return on investment, would you jump to utilize it? Well, you’re in luck: smart, direct mail marketing can help you more effectively target specific prospects using tailored messaging. While mailing lists
The paper and print supply industries revolve around current events and the areas that contribute supplies. From manufacturing and logistics to inventory and delivery, global climates and current events decide the industry’s fate (and the success of the businesses relying on them). Currently, a significant trickle-down effect of international happenings
Adaptability makes the world go ‘round, and until recently, our industry has taken this quick evolution in stride and rolled with the punches. The print medium, though very traditional, is changing its role within society to stay relevant as a marketing format. The print marketing industry – which used to
Hospitals have a primary goal of increasing patients’ outcomes, but for that to occur, it takes many people with different micro goals working together. Internal and external communications from multiple departments are constant. It is crucial to maintain brand compliance as well as unified messaging to increase awareness while maintaining
We provide three creative ways to improve bank visit satisfaction and customer retention by utilizing print marketing materials to help effectively address niche problems, working with a bank printing partner who can quickly offer complete kit solutions under one roof, and using consistent, branded print materials across departments and branches.
Are you constantly forwarding sales sheets to staff because a sales rep can’t find what he saw one time about your biggest product? Do you regularly see old marketing literature in an account manager’s office? These inefficient processes (and poor brand management) can leave any marketing team frustrated and confused.
As it continues to diversify its products and services, the commercial print industry sees increased demand for expanded products, including large or wide format printing and large-scale printing. More affordable than alternate options, large/wide format printing, and the technology and printers needed to complete it successfully, are becoming popular –
With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by over 70%. However, the increase in personalized
