![How Prospects Seek Out Relevant Content [Infographic]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500,h_500/https://gonextpage.com/wp-content/uploads/2018/06/Screenshot_1-1-500x500.jpg "How Prospects Seek Out Relevant Content [Infographic]")
80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such initiatives. How do you engage with your prospects, and then how do you convert them? It’s...
The sales manager asks each member of his sales team to create a presentation for a big pitch scheduled for a key client. The best presentation wins – period. So, do you go first or let somebody else do the honors? In an eight-country study of American Idol-like contests, research shows that later singers advanced...
![The Blogosphere Is As Crowded As Ever [Infographic]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500,h_200/https://gonextpage.com/wp-content/uploads/2018/03/Webp.net-resizeimage-1-500x200.jpg "The Blogosphere Is As Crowded As Ever [Infographic]")
With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy Report. Here’s a look at what they said and, as you can see, blogging makes up almost half...
![Report Says Go Big or Go Home with Content Marketing [Infographic]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500,h_500/https://gonextpage.com/wp-content/uploads/2018/01/^7B4635B6DDE98E41EE57BBB4FADFB6D497B5A20282661710A5^pimgpsh_fullsize_distr-500x500.jpg "Report Says Go Big or Go Home with Content Marketing [Infographic]")
Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and Trends, North America” report, 78 percent say improved quality and focus have...
Throughout history, the ‘#’ sign has been used to signify the word “pound” or “number.” Then, in 2007, a former Google employee named Chris Messina tweeted an idea that would change its meaning forever. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — messina.eth (@chrismessina) August 23, 2007...
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is...
Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....
Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever...
Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of marketing agencies say they create one to 10 pieces of content, on average,...
In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and content. Here’s 9 stats that speak to the importance of these three...
