Are You an Author Yet?
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Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...

From Ads on Stone Tablets to Today’s Cross Channel Messaging
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From Ads on Stone Tablets to Today’s Cross Channel Messaging

Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to advertise products when visiting other towns. As you would expect in those ages, information traveled...

Are You Shouting or Sharing?
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Are You Shouting or Sharing?

Marketing Yesterday, Today and Tomorrow The definition of marketing according to Merriam Webster: 1a) the act or process of selling in a market 1b) the process or technique of promoting, selling, and distributing a product or service. What comes to mind when you see the words promoting & selling? When I hear the word promoting...

BOOM Goes the Content
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BOOM Goes the Content

Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content thrown at them.  Some would say that a content explosion is...

How to Produce (and Distribute) a Successful White Paper (Part II)
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How to Produce (and Distribute) a Successful White Paper (Part II)

In How to Produce a Successful White Paper (Part I) you learned about the three types of white papers, how to launch a white paper like a new product launch and how the tone should be educational so as to position your company as a thought leader. In this follow-up blog, you’ll learn the pros and cons...

How to Produce a Successful White Paper (Part I)
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How to Produce a Successful White Paper (Part I)

Used as marketing tools, these papers allow companies to help their customers solve problems. The big distinguisher and reason they are so popular is that the information is presented with an educational rather than sales twist. Facts opposed to propaganda. White papers work because buyers want to make up their own minds, do appropriate research...

Crafting and Communicating Messages that Register
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Crafting and Communicating Messages that Register

With all this talk about increasing conversion rates, let’s get back to the basics and work on our conversation skills. Your marketing messages will be tossed or deleted if they’re tooone sided, filled with internal speak (jargon, unidentified acronyms, corporate phraseology) or cloudy copy that seemsdirection less or arbitrary to that one special customer that...

Posted by November 15, 2011January 10, 2017