Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Direct mail has consistently been one of the most successful marketing channels for businesses and organizations for decades, but with the somewhat recent development of automation tools that can be used in combination with direct mail we’re seeing an unprecedented level of success and return on marketing investment. We narrowed
Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending it out. What most
The holidays are just around the corner. Keeping up with the schedules of your sales, marketing, and direct sales teams can be a challenge amidst the craziness of Black Friday, holiday, and New Year’s sales – especially for distributed sales teams. Implementing a marketing portal can ease the holiday stress
[cmsmasters_row][cmsmasters_column data_width=”1/1″][cmsmasters_text] Designing, proofing, printing, and delivering effective direct mail marketing campaigns was a time-consuming process; until now. Automated direct mail marketing advancements eliminate these physical, repetitive processes thanks to variable direct mail technology and digital improvements. The result is a seamless process capable of producing highly-personalized results for any
It’s December, and kids everywhere are thankful for a much-needed break from school and time with family and friends over the holidays. Before we know it, though, January will come again and college peers everywhere return to class. Whether individuals learn in-person or online, the price of college books add
VDP, or Variable Data Printing, is similar to mail merge, but more powerful. Instead of using complex spreadsheets to just add names and addresses to a letter or envelope, VDP creates highly targeted communications through personalized marketing. VDP is helpful to nearly any campaign, using available information to customize the
With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might think the future of printing is in jeopardy. This, though,
Generally speaking, a wide-format printer is any printer with a maximum paper roll width of between 18 and 100 inches, or much larger than standard paper. Unlike other print methods, such as screen printing, wide-format printing is an economical choice for short-run projects because it’s faster, more versatile, and easier
Designing booklets, pamphlets, or programs is an involved and detail-oriented process, and even more so when the materials are mass-produced by the thousands. The tedious nature of these complex print projects can make it easy to get stuck on design details and appearance, sometimes overlooking a crucial aspect of print
Cyberattacks and leaked information is probably the first thing that comes to mind when you hear the Health Insurance Portability and Accountability Act (HIPAA) has been breached. Designed to ensure that protected health information is secured, HIPAA plays a major role in protecting private materials, primarily for the healthcare industry.
