by Joel | Oct 31, 2018 | Blog, CONTENT MARKETING, MARKET RESEARCH
As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing...
by Joel | Oct 30, 2018 | CONTENT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, SOCIAL MARKETING, STRATEGY
On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel...
by | Sep 18, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC
How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The...
by | Jun 14, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC
80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such...
by | May 22, 2018 | Blog, CONTENT MARKETING, Optimization, PRODUCTIVITY
The sales manager asks each member of his sales team to create a presentation for a big pitch scheduled for a key client. The best presentation wins – period. So, do you go first or let somebody else do the honors? In an eight-country study of American Idol-like...
by NextPage | Mar 6, 2018 | Blog, CONTENT MARKETING, INFOGRAPHIC, Marketing
With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy...