How to Produce a Successful White Paper (Part I)
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How to Produce a Successful White Paper (Part I)

Used as marketing tools, these papers allow companies to help their customers solve problems. The big distinguisher and reason they are so popular is that the information is presented with an educational rather than sales twist. Facts opposed to propaganda. White papers work because buyers want to make up their own minds, do appropriate research...

Crafting and Communicating Messages that Register
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Crafting and Communicating Messages that Register

With all this talk about increasing conversion rates, let’s get back to the basics and work on our conversation skills. Your marketing messages will be tossed or deleted if they’re tooone sided, filled with internal speak (jargon, unidentified acronyms, corporate phraseology) or cloudy copy that seemsdirection less or arbitrary to that one special customer that...

Posted by November 15, 2011January 10, 2017