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Put Your Money Where Your Content Is

Put Your Money Where Your Content Is

by | Jan 25, 2021 | Blog, CONTENT MARKETING, MARKET RESEARCH, MARKETING ROI

Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do...
Worth Every Penny

Worth Every Penny

by NextPage | May 18, 2020 | Blog, BUDGET, Marketing, MARKETING ROI, PRODUCTIVITY, STRATEGY

8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing...
How Marketing Automation Helps Achieve Business Objectives

How Marketing Automation Helps Achieve Business Objectives

by | Jul 30, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING ROI, QR CODES, VARIABLE DATA PRINTING

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your...
7 Reasons Why Direct Mail Gets High Response Rates

7 Reasons Why Direct Mail Gets High Response Rates

by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...
Why IP Targeting is The Postman of the Internet [Infographic]

Why IP Targeting is The Postman of the Internet [Infographic]

by | Aug 22, 2017 | DIGITAL MARKETING, DIRECT MAIL, INFOGRAPHIC, MARKETING INTELLIGENCE, MARKETING ROI, MULTI-CHANNEL MARKETING

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...
7 Ways of Tracking Direct Mail Response Rates

7 Ways of Tracking Direct Mail Response Rates

by | Apr 11, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING ROI

There is one thing marketing professionals all agree on when it comes to the best way of tracking direct mail response rates to measure your marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any...
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(816) 459-8404

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