8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute’s “2020 Content Management & Strategy Survey” report, 72% reported that...
No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your enemy, however. It can be tamed and managed. You...
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...
![Why IP Targeting is The Postman of the Internet [Infographic]](https://gonextpage.com/wp-content/uploads/2017/08/IP-Targeting-500x500.jpg "Why IP Targeting is The Postman of the Internet [Infographic]")
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...
The one thing marketing professionals all agree on when it comes to the best way to measure marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies. The ‘best’ way to measure your success is to know what your success...
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds cite using...
Or Delete Buttons Ok, so you know the statistics. You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t open your email, you are keeping the...
We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive technological innovation for the management of near real-time data. A clear...
Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as science. Marketing professionals at every level are being tasked with making...
The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin with Mad Men’s drink holding Don Draper, morph into Darrin Stephens,...
