4 QR Code Apps for a New Generation
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4 QR Code Apps for a New Generation

QR codes, or Quick Response codes, have existed for as long as we’ve had smartphones. You’ve seen them before, they’re those obtrusive postage stamp-sized black and white pixelated boxes found on printed material. They’ve been a great way to increase consumer interaction, but many people complain that they’re ugly and take away from the design....

Email Communication Still Number One for Executives
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Email Communication Still Number One for Executives

The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399 professionals in 141 countries, looks at the marketing priorities, new content...

Telemedicine is Here, But Is it Being Marketed Correctly?
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Telemedicine is Here, But Is it Being Marketed Correctly?

Doctor appointments take a good chunk of time out of your day. When you are legitimately sick and need to have tests done, going to the office in person is a must. But what if you have a minor issue that the doctor can solve in a few minutes? Maybe you just need a new...

How Brick-and-Mortar Businesses Compete with Online Shopping
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How Brick-and-Mortar Businesses Compete with Online Shopping

According to Business Insider, there are 300 million users of Amazon.com and 50% of US online shoppers are on the Amazon mobile app. And recently, Walmart and Google joined forces to go after Amazon with voice-activated online shopping using Google Express. Today’s busy lifestyles and the ease of online shopping continue to cause trouble for...

4 Reasons Printed Textbooks Are Better Than Digital
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4 Reasons Printed Textbooks Are Better Than Digital

*Bell rings* It’s August and you know what that means. Back to school! But let’s be honest, nobody is excited. The kids are sad that summer is over and parents are stressed about the infamous “back to school shopping.” College textbooks are the bulk of what you need to buy and they’re notoriously expensive. My...

Welcome Our New 24,250 lb. Bundle of Joy
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Welcome Our New 24,250 lb. Bundle of Joy

We usually aren’t the type to toot our horn on things we’ve done or advances we’ve made, but we think this is pretty cool. We added to our family of state-of-the-art presses the HP Indigo 12000 Digital Press, and we’re excited about the new opportunities this offers our customers. First of all the digital press...

A Designer’s Guide: Saddle-Stitched Books
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A Designer’s Guide: Saddle-Stitched Books

Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...

Responsible Production and Paper Use
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Responsible Production and Paper Use

For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...

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