Worth Every Penny
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Worth Every Penny

8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute’s “2020 Content Management & Strategy Survey” report, 72% reported that...

Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever
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Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever

Marketers everywhere often work on their budgets this time of year.  There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. What makes budgeting more difficult is the year over year increased costs of necessary products...

Print Stays Strong
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Print Stays Strong

In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow. Direct Mail is Still a Strong Choice. Print Maintains a Significant Position in the Budget. Personalization is Increasing. Use of Direct Mail is...