Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever
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Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever

Marketers everywhere often work on their budgets this time of year.  There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. What makes budgeting more difficult is the year over year increased costs of necessary products...

What Can Marketers Learn From The Beatles’ 4-Track Masterpiece?
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What Can Marketers Learn From The Beatles’ 4-Track Masterpiece?

Hard to believe it’s been 50 years this week since the Beatles released their landmark album, Sgt. Pepper’s Lonely Hearts Club Band. The album is not only regarded as one of the best of all time, but forever changed the way music is performed, recorded and mixed. Many of the innovative sounds and techniques applied...

Print Stays Strong
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Print Stays Strong

        In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow.                 2. Direct Mail is Still a Strong Choice.        ...