How Businesses are Seeing the Light from the Solar Eclipse
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How Businesses are Seeing the Light from the Solar Eclipse

2017 will be the first time a total solar eclipse is visible across the entire United States mainland since 1918, almost a century ago, and the first time ever that it will be visible from Northeast Kansas. Companies are cashing in on this uncommon phenomenon, from national chains to local businesses. Hotels are booked solid,...

Move Over Millennials, Here’s 5 Ways to Market to Generation Z
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Move Over Millennials, Here’s 5 Ways to Market to Generation Z

My parents used to tell me how cell phones didn’t exist when they grew up and it was much more difficult to contact others. I tell kids that when I was young, cell phones flipped open, didn’t have touch screens, no Wi-Fi and we had to listen to music on CD’s. Then they ask what...

10 Internet Growth Statistics for 2017
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10 Internet Growth Statistics for 2017

powered by Betfy.co.uk As the above graphic shows, (click to see a full representation across 47 sites), the internet continues to rapidly expand with each passing second. Here’s 10 stats from vpnMentor that speak to that growth: According to Internet World Stats, there are 3.7 billion Internet users. Of those, about half are from Asia. There...

What Can Marketers Learn From The Beatles’ 4-Track Masterpiece?
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What Can Marketers Learn From The Beatles’ 4-Track Masterpiece?

Hard to believe it’s been 50 years this week since the Beatles released their landmark album, Sgt. Pepper’s Lonely Hearts Club Band. The album is not only regarded as one of the best of all time, but forever changed the way music is performed, recorded and mixed. Many of the innovative sounds and techniques applied...

How to Seamlessly Merge Social Media and Direct Mail
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How to Seamlessly Merge Social Media and Direct Mail

The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy....

What is Your Plan for a “Mysterious” Market?
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What is Your Plan for a “Mysterious” Market?

The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, shadowy,...

Amazon Prime Day – A Lesson In Winning the Fail
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Amazon Prime Day – A Lesson In Winning the Fail

Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day. Shoppers took to social media early in the day to voice skepticism and frustration at both...

3 Simple Steps for Social Media Success
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3 Simple Steps for Social Media Success

As we celebrate National Social Media Day, we are ever mindful of those who are not so fortunate; those who mourn this day as a reminder of their failures; and others, who, sadly, are obtusely unaware of its even existence. Creating a road map to Social Media Success can be the first step in the healing...

Why Your Resume is Probably Obsolete ~ Part 3 of 3
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Why Your Resume is Probably Obsolete ~ Part 3 of 3

We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive technological innovation for the management of near real-time data. A clear...

Search – Marketers Moving Away from Traditional Tactics
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Search – Marketers Moving Away from Traditional Tactics

A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that 73 percent of marketers now are creating content as a part of their organic...