Is Augmented Reality the Future of Direct Mail?
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Is Augmented Reality the Future of Direct Mail?

Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns.  Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope.  A relatively new development in direct mail enhancement that is gaining significant traction is...

Will Clickable Paper Replace QR Codes?
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Will Clickable Paper Replace QR Codes?

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...

Celebrating International Print Day 2017
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Celebrating International Print Day 2017

For those of us in the print industry October 18th is a special day marking the return of International Print Day, a 24-hour event that lets like-minded people share their love of print through social media. International Print Day promotes the open sharing of information within the print marketing community worldwide. It seeks to inform participants...

You thought cutting down on your printing would save the environment. Think Again.
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You thought cutting down on your printing would save the environment. Think Again.

Myth:   Creating paper destroys forests. Fact:   Paper production actually supports sustainable forest management. Plus, rejuvenating forests by planting trees means there is a continuous and renewable supply of wood fiber. “Over the last six decades, the net total U.S. forest area has increased by over 3% and the net volume of trees on timberland has increased by...

Change Your Perspective and Change Your World Part 1
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Change Your Perspective and Change Your World Part 1

Gathering data and utilizing data are two vastly different things. NextPage understands the need for Big Data and correspondingly knows how to help our clients develop that same information into a strategy. This piece, originally published last year in our Connect magazine, is Part 1 of a 2 Part series on changing your perspective on...

Print + Augmented Reality
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Print + Augmented Reality

This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple definition for “print plus” is combining print with another channel, creating a form...