How Marketing Automation Helps Achieve Business Objectives
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How Marketing Automation Helps Achieve Business Objectives

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your enemy, however. It can be tamed and managed. You...

Posted by July 30, 2018July 31, 2018
How Combining Local SEO with Direct Mail Can Increase Brand Visibility
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How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

iPhone Update Scans QR Codes Without An App
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iPhone Update Scans QR Codes Without An App

QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have...

4 QR Code Apps for a New Generation
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4 QR Code Apps for a New Generation

QR codes, or Quick Response codes, have existed for as long as we’ve had smartphones. You’ve seen them before, they’re those obtrusive postage stamp-sized black and white pixelated boxes found on printed material. They’ve been a great way to increase consumer interaction, but many people complain that they’re ugly and take away from the design....

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

5 Reasons Why QR Codes Are Still Relevant and Important
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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore, you can do it directly through the...

QR Codes® are the LBD of Marketing
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QR Codes® are the LBD of Marketing

Not the Sexy one, the other one… The little black dress is the essential wardrobe staple, the dress that will take you practically anywhere. QR codes may not be as sexy as a little black Chanel® dress, but they are a staple, and they will take you anywhere.  Smartphones are used by 64% of the population in the...

Print + Mobile Codes
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Print + Mobile Codes

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new technologies have emerged to make print more interactive. Specifically, mobile has become a major player in the more...

Tips for Writing Irresistible Direct Marketing Content: Part 1
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Tips for Writing Irresistible Direct Marketing Content: Part 1

Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece. Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in...