IKEA Releases Print Ad That Helps You Sleep
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IKEA Releases Print Ad That Helps You Sleep

The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...

How It’s Made: Paper
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How It’s Made: Paper

If you know me, you know I love learning more about the manufacturing process. In fact, one of my favorite TV shows is, “How’s It Made.” Several years ago I was given the opportunity to visit a paper mill and actually got to see paper being manufactured. It is so fascinating to learn that something...

Print + Mobile Codes
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Print + Mobile Codes

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new technologies have emerged to make print more interactive. Specifically, mobile has become a major player in the more...