How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]
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How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]

Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...

IKEA Releases Print Ad That Helps You Sleep
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IKEA Releases Print Ad That Helps You Sleep

The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...

4 Reasons Why Virtual Reality May Be Your New Marketing Channel
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4 Reasons Why Virtual Reality May Be Your New Marketing Channel

The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...

Celebrating Voyager’s Gold Record Message to Aliens with an Earth-Bound Repackaging
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Celebrating Voyager’s Gold Record Message to Aliens with an Earth-Bound Repackaging

On August 31st, NextPage had the pleasure of hosting renowned Los Angeles graphic designer Lawrence Azerrad as part of our Lunch & Learn seminar series. His presentation, entitled “Lawrence Azerrad: Design + Music”, explored deepening our cultural connection to music and how to achieve this through design. One of the topics Azerrad discussed was his...

You Get What You Pay For With Mass Market Direct Mail
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You Get What You Pay For With Mass Market Direct Mail

One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual...

Welcome Our New 24,250 lb. Bundle of Joy
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Welcome Our New 24,250 lb. Bundle of Joy

We usually aren’t the type to toot our horn on things we’ve done or advances we’ve made, but we think this is pretty cool. We added to our family of state-of-the-art presses the HP Indigo 12000 Digital Press, and we’re excited about the new opportunities this offers our customers. First of all the digital press...

How It’s Made: Paper
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How It’s Made: Paper

If you know me, you know I love learning more about the manufacturing process. In fact, one of my favorite TV shows is, “How’s It Made.” Several years ago I was given the opportunity to visit a paper mill and actually got to see paper being manufactured. It is so fascinating to learn that something...

Print + Augmented Reality
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Print + Augmented Reality

This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple definition for “print plus” is combining print with another channel, creating a form...

Print Procurement: The Lesser Known Facet of Marketing Automation
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Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets.  Contrary to the boom years, most marketers are cost cautious these days when setting up programs.  We are...

Posted by April 27, 2011February 7, 2017
Video: Advanced Variable Data Printing
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Video: Advanced Variable Data Printing

Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct marketers, and printers have not progressed past primary Variable Data Printing (VDP). In this video, you’ll learn about exciting capabilities of...

Posted by March 23, 2011January 9, 2017
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