by Admin | May 14, 2018 | Blog, CUSTOMER EXPERIENCE, Marketing, PRINT, PRINT PLUS, VIDEOS
The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,”...
by Admin | Mar 8, 2018 | Blog, IP targeting, Marketing, STRATEGY
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you...
by Admin | Mar 1, 2018 | Blog, DIRECT MAIL, PRINT
If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. Direct Mail Envelopes Good direct mail envelopes have...
by Admin | Nov 21, 2017 | Blog, PRODUCTIVITY, QR CODES
QR codes, or Quick Response codes, have existed for as long as we’ve had smartphones. You’ve seen them before, they’re those obtrusive postage stamp-sized black and white pixelated boxes found on printed material. QR barcodes are a great way to increase consumer...
by Admin | Sep 27, 2017 | Blog, DIRECT MAIL
An envelope is a flat paper container in which you insert a document, seal it shut, and then send it to someone. But you already knew that, right? It’s like the cheapest thing you can buy at the office supply store. We all take it for granted. If you had to mail...
