Obsession. Agility. Business acumen. Quick, when you think of the characteristics that define today’s financial marketers, how would you answer? Brock Pernice believes that if you are going to succeed in today’s fast-paced financial landscape where...
In a recent study of the financial sector conducted by Monotype with CITE research, 49% of consumers said trust is the most important factor when choosing a financial institution. You think financial marketers aren’t listening. The same study showed that 46% of...
It’s not about the clutter, until it is. So you will excuse financial institution marketers for continuing to make content marketing the centerpiece of their engagement strategies. From where Bill Wreaks sits, while that strategy seems to overemphasize the obvious, it...
The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers operate...
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment...
