The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses do. The ad is printed with lavender-scented ink because the scent is known to relax muscles and improve sleep quality. It also features an aromatic lavender port and a built-in white noise speaker for extra relaxation . You can place the ad next to your bed and have pleasant dreams. Watch the video below to see how it works.
IKEA Releases Print Ad That Helps You Sleep